Game-Based Marketing

Harness the power of games to create extraordinary customerengagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companieslike Gilt and Groupon and established brands like United Airlinesand Nike all agree: the most powerful way to create and engage avibrant community is with game mechanics. By leveraging points,levels, badges, challenges, rewards and leaderboards - theseinnovators are dramatically lowering their customer acquisitioncosts, increasing engagement and building sustainable, viralcommunities. Game-Based Marketing unlocks the design secrets ofmega-successful games like Zynga's Farmville, World ofWarcraft, Bejeweled and Project Runway to give you the power tocreate winning game-like experiences on your site/apps. Avoidobvious pitfalls and learn from the masters with key insights, suchas: * Why good leaderboards shouldn't feature the Top 10players. * Most games are played as an excuse to socialize, not toachieve. * Status is worth 10x more than cash to most consumers. * Badges are not enough: but they are important. * You don't need to offer real-world prizing to run ablockbuster sweepstakes. And learn even more: * How to architect a point system that works * Designing the funware loop: the basics of points, badges,levels, leaderboards and challenges * Maximizing the value and impact of badges * Future-proofing your design * Challenging users without distraction Based on the groundbreaking work of game expert and successfulentrepreneur Gabe Zichermann, Game-Based Marketing bringstogether the game mechanics expertise of a decade's worth ofresearch. Driven equally by big companies, startups, 40-year-oldmen and tween girls, the world is becoming increasingly morefun. Are you ready to play?