The A-Ha! Method
Communicating Powerfully in a Time of Distraction
1st Edition
Published on 4. March 2023
240 pages
978-1-5381-7222-3 (ISBN)
Description
Helps professionals of all skill levels connect and engage with the distracted audiences of today and tomorrow.
Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success.
The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann's own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd.
Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They'll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that's designed to cut through the fog of distraction. And they'll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance.
The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching and leadership skills.
Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don't work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success.
The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann's own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd.
Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They'll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that's designed to cut through the fog of distraction. And they'll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance.
The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching and leadership skills.
More details
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Illustrations
13 b/w illustrations; 1 b/w photos; 5 textboxes
ISBN-13
978-1-5381-7222-3 (9781538172223)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
03/2023
Rowman & Littlefield Publishers
€35.40
Shipment within 3-4 weeks
Person
Gabe Zichermann is an entrepreneur, author, investor and leader of people. His four books, hundreds of speeches, and dozens of workshops on Gamification and Behavioral Design have fundamentally altered the future of Silicon Valley and how it designs technology products and workplace processes by making them more fun and engaging. Companies such as Apple, Google, Facebook, Microsoft and Amazon have adopted Gabe's theories and practices, leading to significant revenue increases over time. Widely recognized for his ability to digest complex problems and processes and turn them into easily accessible, engaging and game-changing communication that cuts through the noise, Gabe is a frequent keynote speaker who is routinely rated as an audience (and organizer) favorite. He also runs an exclusive speaker coaching practice that has helped hundreds of successful entrepreneurs, executives and celebrities communicate beautifully in all settings. Now a resident of Los Angeles, Zichermann has recently co-founded a keto ice cream company called Two Spoons Creamery with his ex, proving complexity can be deliciously transformative if it's well packaged.
Content
- Intro
- Contents
- How to Use This Book
- Introduction
- 1 What to Expect (When You're Expected to Speak Beautifully)
- 2 Everything You Know about Communication Is Wrong
- 3 A-Ha! The Behavioral Science of Modern Communication
- 4 The Tao of Zoom
- 5 The RuPaul Theory of Personal Style
- 6 I Have the Best Stories
- 7 The Journey and Battle
- 8 Slides and Other Speaking Aids
- 9 Confidence = Timing, Rehearsal, Memorization
- 10 You Are a Rockstar (And So Is Your Hygiene)
- 11 During Your Presentation
- 12 Post Talk
- Conclusion
- Notes
- Bibliography
- Index
- About the Author
