Chinese Signs
An Introduction to China's Linguistic Landscape
Published on 28. February 2024
978-1-108-98325-9 (ISBN)
Description
Highlighting stylistic and rhetorical characteristics, this fully illustrated book explores the written form of Mandarin Chinese in a range of everyday settings. Taking examples from Chinese public writing across a variety of textual genres, such as signs, banners and advertisements, it prepares students for navigating 'real world' Chinese, not only in terms of its linguistic and stylistic characteristics, but also its social and cultural context. Drawing over 500 pictorial examples from the linguistic landscape, it explores the signs from a variety of perspectives, for example by highlighting elements of classical Chinese that are still used in the modern language, showing the most popular rhetorical patterns used in Chinese, and presenting the interactions between both Standard Mandarin and dialect, and Chinese and other languages. Detailed annotations are provided for all signs, in both Chinese and English, to accommodate readers of all proficiency levels in Chinese.
More details
Language
English
Place of publication
Cambridge
United Kingdom
Illustrations
Worked examples or Exercises
File size
20,92 MB
ISBN-13
978-1-108-98325-9 (9781108983259)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
03/2024
Cambridge University Press
€88.00
Shipment within 15-20 days
Person
Content
Part I. General Characteristics: 1. Why signs?; 2. Stylistic traits; 3. Rhetorical devices; 4. Non-uniform format; Part II. Essential Signs; 5. Airport and arrival; 6. Hotels; 7. Basic services; 8. Getting your bearings; 9. Getting around; 10. Eating; 11. Shopping; 12. Schools and offices; 13. Culture and entertainment; 14. Alerts; 15. Health; Part IV. Other Signs; 16. Advertising; 17. Civic signs; 18. Dialetical elements; 19. The Chinese diaspora; 20. Foreign infusion; 21. Mistranslation.
