Ultimate Guide to Local Business Marketing
Published on 18. January 2016
220 pages
978-1-61308-323-9 (ISBN)
Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME
With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
- Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
- Master the components of a high-converting campaign and get the most bang for your buck
- Harness mobile search advertising and Facebook ads for maximum results
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Additional editions
Perry Marshall | Talor Zamir
Ultimate Guide to Local Business Marketing
Book
02/2016
Entrepreneur Press
€21.00
Shipment within 3-4 weeks
Persons
Perry Marshall the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Content
- Intro
- Preface: Wait! Before You Read Thi Book ...
- Chapter 1: Why 95 Percent of Local Businesses Are Failing Miserably with Their Marketing
- Chapter 2: Search Engines Are the New Yellow Pages
- Chapter 3: Search Engine Optimization (SEO) vs. Pay Per Click (PPC)
- Chapter 4: The Dirty Little Secret Ad Agencies Are Afraid You'll Find Out
- Chapter 5: The 80/20 Rule: It's Not What You Think, But It's Really Profitable!
- Chapter 6: Google AdWords: The Greatest Innovation in Advertising History
- Chapter 7: The Top Four Reasons Local Businesses Fail Using Google AdWords
- Chapter 8: The Most Important Piece of the Puzzle--Your Landing Page
- Chapter 9: How to Make Landing Pages that Convert Curiosity to Cash
- Chapter 10: Increase Your Conversion and Dominate Your Niche with a Killer USP!
- Chapter 11: Why You Must Track All Conversions on Your Landing Page
- Chapter 12: How to find the Best Keywords to Start With
- Chapter 13: Advanced Keyword Search
- Chapter 14: Keyword Matching Options: Dodging Google's Stupidity Tax
- Chapter 15: Breaking Out Your Keywords into Ad Groups
- Chapter 16: Build Your Google AdWords Campaign from Scratch
- Chapter 17: Bidding Strategies Make or Break You
- Chapter 18: The Ultimate Local Google Ad
- Chapter 19: Ad Extensions: Twice the Real Estate for No Extra Money
- Chapter 20: Split-Testing Your Ads: The Key to Continuous Improvement
- Chapter 21: Conversion Tracking
- Chapter 22: Mobile Search Advertising: The Future of Local Business Marketing
- Chapter 23: Scale Up Your Lead Flow Once You Have a Winner
- Chapter 24: Remarketing: A Powerful Strategy Every Local Business Should Use
- Chapter 25: Convert Those Leads into Paying Clients and Profits
- Chapter 26: What to Look for When Hiring a PPC Agency
- Chapter 27: Local SEO Techniques
- Chapter 28: Facebook and Facebook Ads for Local Business
- Chapter 29: Take Action -- and Get Started!
- Conclusion: A Final Call to Arms
- About the Authors
- Index
- 80/20 Sales and Marketing Book Excerpt
- Introduction
- Chapter 1: How 80/20 Works and Why
- Contents
