Guinness
The 250 Year Quest for the Perfect Pint
Published on 2. April 2009
288 pages
978-0-470-52417-6 (ISBN)
Description
A perfectly poured history of the world's greatest beer.
"Joseph Conrad was wrong. The real journey into the Heart ofDarkness is recounted within the pages of Bill Yenne's fine book.Guinness (the beer) is a touchstone for brewers and beer lovers theworld over. Guinness (the book) gives beer enthusiasts all theinformation and education necessary to take beer culture out of theclutches of light lagers and back into the dark ages.Cheers!"
-Sam Calagione, owner, Dogfish Head Craft Brewery and author ofBrewing Up a Business, Extreme Brewing, and Beer or Wine?
"Marvelous! As Bill Yenne embarks on his epic quest for the perfectpint, he takes us along on a magical tour into the depths of allthings Guinness. Interweaving the tales of the world's greatestbeer and the nation that spawned it, Yenne introduces us to a castof characters worthy of a dozen novels, a brewery literallydripping with history, and-of course-the one-and-only way toproperly pour a pint. You can taste the stout porter on everypage."
-Dan Roam, author of The Back of the Napkin: Solving Problems andSelling Ideas with Pictures
Reviews / Votes
"This book is telling of the legends of Guinness - the stout, themen and the mythology." (Retail & LeisureInternational, December 2007) "...should be on the shelf of anyone who professes to want tolearn more about the last 250 years of brewing" (What'sBrewing, December 2007) "...an absorbing tale, brilliantly handled." (NewImbiber, December 2007) "This is a thoroughly enjoyable, complete chronicle of a greatbeen business." (World Business, December 2007)More details
Other editions
Additional editions
Book
10/2007
1st Edition
Wiley
€30.50
Shipment within 10-20 days
Person
Bill Yenne has been writing extensively about beer and brewing history for two decades and has discussed these subjects as a featured guest on the History Channel. He is the author of more than forty books on a variety of historical topics, and a member of the American Society of Journalists and Authors.
Content
Notes on Measurements and Terminology.
Acknowledgments.
Prologue. The World's Greatest Beer.
Introduction. What is Guinness Stout?
Chapter 1. Origins.
Chapter 2. Arthur Guinness, Brewer.
Chapter 3. A Family Business.
Chapter 4. Generations and Dynasties.
Chapter 5. Bottlers and the Export Trade.
Chapter 6. Building Sales While Building Rails.
Chapter 7. A Public Company.
Chapter 8. The Guinness World Travellers.
Chapter 9. To the Ends of the Earth, and Manchester Too.
Chapter 10. War at Home and Abroad.
Chapter 11. Trouble, Triumph and the Toucan.
Chapter 12. Brewed in Britain, and America Too.
Chapter 13. World War II.
Chapter 14. The Postwar Years.
Chapter 15. Great Men and Great Ideas.
Chapter 16. A Family Business at Two Hundred.
Chapter 17. Nitrogenation, the Really Great Idea.
Chapter 18. A Lager Called Harp.
Chapter 19. Into Africa, Malaysia and Beyond.
Chapter 20. Diversification and Expansion.
Chapter 21. The Watershed Decade.
Chapter 22. A Widget in the Pint.
Chapter 23. A Growing Company and The Perfect Pint.
Chapter 24. Guinness in the Twenty-First Century.
Chapter 25. Inside The Gate With The Master Brewer.
Epilogue. The World's Greatest Beer.
About the Author.
Appendix A. Generations of the Guinness Family in the Leadershipof the Family Business.
Appendix B. Guinness Head Brewers.
Bibliography.
About the Author.
Index.
