Communication Design
Insights from the Creative Industries
1st Edition
Published on 26. February 2015
208 pages
978-1-4725-3167-4 (ISBN)
Description
The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.
This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Illustrations
200 colour illus
File size
24,44 MB
ISBN-13
978-1-4725-3167-4 (9781472531674)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/2015
Fairchild Books
€57.13
Shipment within 15-20 days
Persons
Derek Yates is Programme Leader, Winchester School of Art, Southampton University, UK.
Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.
Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.
Content
Introduction
Chapter 1 - Brand
Systems; In Conversation with Mason Wells, Bibliothéque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; Heritage
Chapter 2 - Experience
Motion Graphics; In conversation with Shane Walter, onedotzero; Environment; In conversation with Designer and Director Kate Dawkins; Play; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; Experiential Marketing
Chapter 3 - Conversation
Collaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User Testing
Chapter 4 - Participation
Behavior Change; In Conversation with Adrian Ho, Zeus Jones; Generative Systems; In Conversation with Hashem Bajwa, De-De; Participation and Advertising; In Conversation with Karsten Schmidt (aka Toxi); Open Source
Chapter 5 - Navigation
Information Overload; Curation; In Conversation with Will Hudson, It's Nice That; Visualizing Data; In Conversation with Max Gadney, After the Flood; Beautiful Data; In Conversation with Stefanie Posavek
Chapter 6 - Advocacy
Activism; In Conversation with Lucienne Roberts,LucienneRoberts+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat Hunter, RSA
Chapter 7 - Critique
Design Discourse; Design Publishers; In Conversation with Adrian Shaughnessy, Intro and Unit Editions; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Research/Content; In Conversation with Lindsay Liu, 10x10
Further Reading
Credits
Index
Chapter 1 - Brand
Systems; In Conversation with Mason Wells, Bibliothéque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; Heritage
Chapter 2 - Experience
Motion Graphics; In conversation with Shane Walter, onedotzero; Environment; In conversation with Designer and Director Kate Dawkins; Play; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; Experiential Marketing
Chapter 3 - Conversation
Collaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User Testing
Chapter 4 - Participation
Behavior Change; In Conversation with Adrian Ho, Zeus Jones; Generative Systems; In Conversation with Hashem Bajwa, De-De; Participation and Advertising; In Conversation with Karsten Schmidt (aka Toxi); Open Source
Chapter 5 - Navigation
Information Overload; Curation; In Conversation with Will Hudson, It's Nice That; Visualizing Data; In Conversation with Max Gadney, After the Flood; Beautiful Data; In Conversation with Stefanie Posavek
Chapter 6 - Advocacy
Activism; In Conversation with Lucienne Roberts,LucienneRoberts+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat Hunter, RSA
Chapter 7 - Critique
Design Discourse; Design Publishers; In Conversation with Adrian Shaughnessy, Intro and Unit Editions; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Research/Content; In Conversation with Lindsay Liu, 10x10
Further Reading
Credits
Index
