
Real-World Evidence in Drug Development and Evaluation
Description
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Written specifically for pharmaceutical practitioners, Real-World Evidence in Drug Development and Evaluation, presents a wide range of RWE applications throughout the lifecycle of drug product development. With contributions from experienced researchers in the pharmaceutical industry, the book discusses at length RWE opportunities, challenges, and solutions.
Features
Provides the first book and a single source of information on RWE in drug development
Covers a broad array of topics on outcomes- and value-based RWE assessments
Demonstrates proper Bayesian application and causal inference for real-world data (RWD)
Presents real-world use cases to illustrate the use of advanced analytics and statistical methods to generate insights
Offers a balanced discussion of practical RWE issues at hand and technical solutions suitable for practitioners with limited data science expertise
More details
Other editions
Additional editions


Persons
Binbing Yu, Ph.D., is Associate Director in the Oncology Statistical Innovation group at AstraZeneca. He serves as the statistical expert across the whole spectrum of drug R&D, including drug discovery, clinical trials, operation and manufacturing, clinical pharmacology, oncology medical affairs and post-marketing surveillance. He obtained his PhD in Statistics from the George Washington University. His primary research interests are clinical trial design and analysis, cancer epidemiology, causal inference in observation studies, PKPD modeling and Bayesian analysis.
Content
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