Political Communication in Britain
Description
Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign.
Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties' operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson's 'oven ready deal' as well as the digital advertising and controversial public relations efforts that helped promote it. The middle part of the book considers the media, with chapters from the BBC, Sky News, and regulator Ofcom, along with analyses of the pro-Conservative press, digital-only plat[1]forms, and the more left-leaning alternative news sites. The closing section of the volume turnsto public attitudes, with experts, including leading pollsters, exploring how these contributed to the Conservatives' victory. Dedicated chapters also place opinion research in broader context through examining the historical role of the exit poll, and the changing reception and reporting of polls both online and in print. Political Communication in Britain provides readers with an indispensable guide to the 2019 General Election from several of those most intimately involved in the campaign.Reviews / Votes
"The 2019 General Election marks yet another seismic shift in British electoral history. The Conservative Party's success in historic Labour heartlands is more evidence that British voters can no longer be relied on to follow the old certainties. Understanding what's changed requires a deep analysis of party strategy and communications. This volume promises to do just that by bringing together the who's who of polling and campaigning analysis to dissect what happened and why."- Rosie Campbell , Director of the Global Institute for Women's Leadership and Professor of Politics, King's College London, UK
"The Political Communication series is well-established as one of the 'must reads' about each British General Election. This latest version has assembled a stellar team to explore the 2019 general election from almost every possible angle. We will all find much in this book to tell us things that we didn't know about that election - and to challenge much of what we thought we did know."
- Roger Awan-Scully , Chair of the Political Studies Association of the UK
"An indispensable collection of essays that tells the story of how Boris Johnson snatched victory from the jaws of defeat for the Conservatives and how Labour and Liberal Democrats contrived the opposite. This richly textured account of an election that set the future course of Britain outside Europe reflects a diversity of both scholarly analysis and direct observation from a distinguished assembly of scholars, journalists, politicians, party officials, and pollsters."
- Sir Ivor Crewe , , Honorary Fellow and former Master of University College, Oxford, UK
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Persons
Dominic Wring
is Professor of Political Communication at Loughborough University, UK.
Roger Mortimore
is Professor of Public Opinion and Political Analysis at King's College London, UK, and Director of Political Analysis at Ipsos MORI.
Simon Atkinson
is Chief Knowledge Officer at Ipsos.
