The Platform Business Navigator
1st Edition
Published on 2. January 2024
296 pages
978-1-292-73428-6 (ISBN)
Description
Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.
Amazon and Alibaba are facilitators of transactions between sellers and buyers
Apple connects app developers with app users
Google facilitates transactions between ordinary web surfers and advertisers.
Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.
Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
Amazon and Alibaba are facilitators of transactions between sellers and buyers
Apple connects app developers with app users
Google facilitates transactions between ordinary web surfers and advertisers.
Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.
Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
More details
Edition
1. Auflage
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
File size
7,26 MB
ISBN-13
978-1-292-73428-6 (9781292734286)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Felix Wortmann | Sven Jung | Oliver Gassmann
The Platform Business Navigator
Book
12/2023
1st Edition
FT Publishing International
€38.49
Shipment within 10-20 days
Persons
Felix Wortmann is Professor, Senior Lecturer, and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Moreover, he is the Scientific Director of the Bosch IoT Lab, a collaboration between HSG, ETH Zurich and the Bosch Group.
Sven Jung has worked on platform business models at the Bosch IoT Lab for more than 3.5 years and currently works in innovation and strategy for the Bosch Group. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard University.
Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions. Gassmann has been recognized as one of the most active innovation scholars (IAMOT), as one of the leading economists of Germany (FAZ).
Sven Jung has worked on platform business models at the Bosch IoT Lab for more than 3.5 years and currently works in innovation and strategy for the Bosch Group. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard University.
Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions. Gassmann has been recognized as one of the most active innovation scholars (IAMOT), as one of the leading economists of Germany (FAZ).
Content
PART ONE - Platform business innovation
1. The logic of platforms
2. Fundamental types of platforms
3. The Platform Navigator in a nutshell
PART TWO - The 88 patterns of the Platform Business Navigator
4. Ideate: Patterns to identify a platform opportunity
5. Design: Patterns to create and deliver value as a platform
6. Monetize: Patterns to capture value as a platform
7. Scale: Patterns to scale a platform
8. Manage: Patterns to manage a platform
PART THREE - Finished reading? Let's get into action
9. A canvas to bring everything together
10. Working with the pattern cards
11. Further reading
1. The logic of platforms
2. Fundamental types of platforms
3. The Platform Navigator in a nutshell
PART TWO - The 88 patterns of the Platform Business Navigator
4. Ideate: Patterns to identify a platform opportunity
5. Design: Patterns to create and deliver value as a platform
6. Monetize: Patterns to capture value as a platform
7. Scale: Patterns to scale a platform
8. Manage: Patterns to manage a platform
PART THREE - Finished reading? Let's get into action
9. A canvas to bring everything together
10. Working with the pattern cards
11. Further reading
