World Social Marketing Conference 2015
Emerald Group Publishing Limited
Published on 11. May 2016
116 pages
978-1-78635-580-5 (ISBN)
Description
This ebook presents papers from the 2015 World Social Marketing Conference (WSMC) which demonstrated that the scope and application of social marketing thinking has extended to beyond issues of public and personal health.
More details
Persons
Content
- Cover
- EDITORIAL ADVISORY BOARD
- Guest editorial
- Midstream social marketing intervention to influence retailers' compliance with the minimum legal drinking age law
- A conceptual framework of cool for social marketing
- Social marketing and value in behaviour?
- Social enterprise dualities: implications for social marketing
- Community-based social marketing: effects on social norms
