Agile Strategy Management in the Digital Age
Description
In a world of rapid and unpredictable change, the problem with strategic planning is that if you follow your plan through to the end, you will get exactly what you used to want.
What you need is a framework for planning and implementing a strategy that is agile enough to adapt to a dynamic environment but focused enough to deliver. That framework is the Dynamic Balanced Scorecard.
The original Balanced Scorecard system has proven the most popular, successful and enduring framework for strategy execution over the last 25 years. Comprising a Strategy Map and a scorecard of KPIs, targets and initiatives, the framework helped organizations distil a strategy into actionable components and measure progress towards a strategic vision, while also implementing and monitoring the actions that drove change.
However, for all its success, the Balanced Scorecard system now needs to evolve for the digital age. Until now, building the system, rolling it out enterprise-wide and adapting it to external changes has been a lengthy process. While the fundamental principles of the system are still sound and relevant, it needs to become nimbler and more responsive.
The book provides a step-by-step guide to agile strategy management: from formulation to implementation to learning and adapting. For each of the steps, the book explains how Dynamic Balanced Scorecards, fit for the digital age, are built and deployed.
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James Creelman is the founder of Creelman Strategy Alliance and an advisor, trainer and researcher in strategy management and related fields. He is the author of 24 books, most recently Doing More with Less: measuring, analyzing and improving performance in the not-for-profit and government sectors (Palgrave Macmillan, 2014) with Bernard Marr and with a foreword by Dr. David Norton, and Risk-Based Performance Management: integrating strategy and risk management (Palgrave MacMillan, 2013) with Andrew Smart.
