Essentials of Business Research
A Guide to Doing Your Research Project
2nd Edition
Published on 20. January 2014
376 pages
978-1-4462-9347-8 (ISBN)
Description
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
'You're the Supervisor' sections - helps students to meet learning objectives
'Common questions and answers' - real-world advice on how to tackle common challenges
Examples from different types of international businesses
Detailed guidance on software packages such as SPSS
Student case studies
Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
'You're the Supervisor' sections - helps students to meet learning objectives
'Common questions and answers' - real-world advice on how to tackle common challenges
Examples from different types of international businesses
Detailed guidance on software packages such as SPSS
Student case studies
Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
Reviews / Votes
This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. -- Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance I provide every student with a copy of Jonathan Wilson's Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research. -- Bonnie J Bachman, Professor of EconomicsMore details
Edition
Second Edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Product notice
Reflowable
ISBN-13
978-1-4462-9347-8 (9781446293478)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2014
2nd Edition
SAGE Publications Ltd
€222.84
Shipment within 15-20 days
Book
01/2014
2nd Edition
SAGE Publications Ltd
€59.50
Shipment within 15-20 days
Person
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
Content
1. An Introduction to Business Research
2. Developing a Research Topic
3. Conducting a Literature Review
4. Addressing Ethical Issues
5. Establishing a Research Design
6. Primary Data Collection
7. Using Secondary Data
8. Sampling
9. Analyzing Quantitative Data
10. Analyzing Qualitative Data
11. Writing up and Presenting Your Research
2. Developing a Research Topic
3. Conducting a Literature Review
4. Addressing Ethical Issues
5. Establishing a Research Design
6. Primary Data Collection
7. Using Secondary Data
8. Sampling
9. Analyzing Quantitative Data
10. Analyzing Qualitative Data
11. Writing up and Presenting Your Research
