
How to Run for Political Office and Win
Description
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Content
- Intro
- Dedication
- Table of Contents
- Introduction
- CHAPTER 1: Types of Political Office
- Getting Started
- State and Federal Government
- Local Government
- School Boards
- Deciding Which Office is Right for You
- CHAPTER 2: Starting on Your Path to an Election Win
- Should I Run for Political Office?
- Which Political Position Do You Want?
- Setting Your Political Goals
- Gauging Your Future Constituents
- Issues Facing Your Area
- The Role of Incumbency
- Making the Decision to Run
- CHAPTER 3: Assembling Your Team
- Campaign Manager
- Public Relations Specialists
- Treasurer
- Fundraising Coordinator
- Volunteer Coordinator
- Communications Director
- Political Director
- Scheduler
- Family
- Campaign Community
- Volunteers
- Downfalls of Hiring Professionals
- Moving Forward with your Team
- CHAPTER 4: Throwing Your Hat into the Ring
- Knowing Election Laws
- How to File to be a Candidate
- Announcing Your Candidacy
- Creating your Campaign Plan
- Create a Timeline Counting Down to the Election
- Opening Your Campaign Headquarters
- Getting your Supporters in Line
- Setting Your Budget
- Getting your Message Out
- Creating Campaign Literature
- Preparing for the Next Step
- CHAPTER 5: Never Underestimate the Importance of Money
- Know the Law
- Creating a Budget
- Private Funds
- Fundraising
- Public Funds
- Hitting the Campaign Trail
- CHAPTER 6: On the Campaign Trail
- Reaching the Constituents
- Working with Local Business Leaders
- Reaching Out to Local Government Officials
- Political Parties
- Reaching out From the Comfort of Your Home
- CHAPTER 7: Technology and Campaigning
- Social Media
- Website
- Blogs
- CHAPTER 8: Know Your Opponent
- What You Do Not Know Can Hurt You
- CHAPTER 9: The Dark Side of Running for Political Office
- Slinging Mud
- CHAPTER 10: Down to the Election Wire
- Two Weeks before the Election
- One Week Before the Election
- The Day Before Elections
- Election Day
- Results, Polls, and Your Opponent
- Transitioning from Candidate to Elected Official
- CHAPTER 11: You've Won! Now What?
- Learning the Job
- Reinforcing Your Message
- The Next Campaign
- You've Lost! Now What?
- Conclusion
- Choose a Campaign Strategy that Works for You
- Enjoy Yourself
- Appendix A: Chapter Checklists
- Appendix B: Creating a Campaign Plan
- Appendix C: Examples of Political Speeches
- Glossary
- Bibliography
- Author Biography
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