How to Craft a Disruptive Hypothesis
Be Wrong at the Start to Be Right at the End
1st Edition
Published on 15. December 2010
17 pages
978-0-13-269799-6 (ISBN)
Description
This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Where revolutionary innovations begin: How to create your own "unreasonable provocation."
It starts with a wild question: In Hollywood, it might be, "What would happen if a shark swam into a resort and attacked a swimmer?" Jaws. In video rentals, "What would happen if we eliminated late fees?" Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, "I wonder what would happen if we...."
Where revolutionary innovations begin: How to create your own "unreasonable provocation."
It starts with a wild question: In Hollywood, it might be, "What would happen if a shark swam into a resort and attacked a swimmer?" Jaws. In video rentals, "What would happen if we eliminated late fees?" Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, "I wonder what would happen if we...."
More details
Language
English
Place of publication
Boston
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
ISBN-13
978-0-13-269799-6 (9780132697996)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Luke Williams is a leading consultant, speaker, and educator in the areas of innovation strategy and disruptive thinking. For more than a decade, he has worked internationally with industry leaders like American Express, Sony, General Electric, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new business models, products, services, and brands. Williams is a Fellow at frog design, one of the world's most influential innovation companies, and an Adjunct Professor of Innovation at NYU Stern School of Business. His views have been featured in BusinessWeek, Fast Company, and The Wall Street Journal.
