Competing against Multinationals in Emerging Markets
Case Studies of SMEs in the Manufacturing Sector
1st Edition
Published on 10. December 2014
XII, 134 pages
978-1-137-50032-8 (ISBN)
Description
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
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D. Williams
Competing against Multinationals in Emerging Markets
Case Studies of SMEs in the Manufacturing Sector
Book
12/2014
Palgrave Pivot
€53.49
Shipment within 10-20 days
Person
Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.
Content
1. Introduction 2. Spur Tree Spices 3. Yono Industries 4. Island Moldings 5. Hot Mama's 6. Perishables Jamaica Ltd 7. Caribbean Flavors and Fragrances 8. Conclusions and Lessons Learnt
