Managerial Economics
Problem-Solving in a Digital World
2nd Edition
Published on 5. January 2022
978-1-108-99642-6 (ISBN)
Description
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.
Reviews / Votes
'As a second edition this is a virtually new book of some 776 pages. This reflects the growth of managerial economics itself in recent years. It defines and uses digitization where big data and other advances reflect the increasing ability to connect people, devices and objects anywhere. A distinctive feature of this much expanded new edition is the plethora of case studies which will not date. Each chapter expands the fundamental principles, clearly using mathematics and statistics where appropriate. The textbook package includes chapter slides, worked problems, further exercises and an instructor's manual. It is the complete textbook which will endure for a long time to come. Each chapter has case studies and exercises which are up to date and can be adapted and expanded. It is managerial economics at its best, reflecting the latest advances in economic theory and behavioural economics. Nor are important aspects of macroeconomics neglected in this magisterial and user friendly book.' John Mark, King's College London, University of LondonMore details
Edition
2nd Revised edition
Language
English
Place of publication
Cambridge
United Kingdom
Target group
College/higher education
Edition type
Revised edition
Illustrations
Worked examples or Exercises
File size
28,71 MB
ISBN-13
978-1-108-99642-6 (9781108996426)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2022
2nd Edition
Cambridge University Press
€178.50
Shipment within 15-20 days
Content
Preface; Acknowledgements; Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. The theory of the firm; Part II. Demand Analysis: 3. Consumer theory; 4. Demand theory; 5. Demand estimation; Part III. Production and Cost Analysis: 6. Production theory; 7. Cost theory; 8. Cost estimation; Part IV. Strategy Analysis: 9. Market structure and pricing; 10. Game theory; 11. Positioning and growth strategy; 12. Marketing mix strategy; 13. Investment analysis; Part V. Government Policy: 14. Government policy and regulation; 15. Global issues in managerial economies; Index.
