Marketing and PR
Getting Customers and Keeping Them...without Breaking the Bank
Published on 19. September 2011
208 pages
978-1-4081-3989-9 (ISBN)
Description
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:
- Promote or die!
- Knowing your market
- Creating a marketing plan
- Watching your spending
- Investigating niche marketing
- Writing great marketing copy
- Getting your press releases noticed
- Investigating piggyback marketing deals
- Getting the best from permission-based e-mail marketing
'a great little package' The Bookseller
More details
Series
Edition
Revised edition
Language
English
Place of publication
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Edition type
Revised edition
ISBN-13
978-1-4081-3989-9 (9781408139899)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Nick Wilde | Philip R. Holden
Marketing and PR
Getting Customers and Keeping Them...without Breaking the Bank
Book
04/2007
A & C Black Publishers Ltd
€31.15
Article exhausted; check different version
Persons
Phil Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London.
