Commerce
Made Simple
12th Edition
Published on 3. June 2016
414 pages
978-1-4831-8381-7 (ISBN)
Description
This 12th edition of Commerce is designed for self-study, though it is of equal value to schools and colleges. Lecturers and teachers will find that the book meet their requirements for the 16+ General Certificate in Secondary Education and comparable syllabuses in Scotland, BTEC examinations and other similar examinations. This book is organized into 24 chapters. These chapters cover all the basic commercial activities in modern free enterprise societies and explain simply and clearly the activities performed by wholesalers, retailers, importers and exporters in the distribution and exchange of goods. They also describe the activities of bankers, insurance companies and transport organizations and discuss the important aspects of communication with respect to commerce. This edition also updated some of the text using the most up-to-date documents. This book will be of interest to commerce students and teachers and all others interested in understanding commercial activities.
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Geoffrey Whitehead
Commerce
Book
07/1993
12th Edition
Made Simple
€12.39
Article exhausted; check different version
Person
Geoff Whitehead is one of the original Made Simple authors and has sold over 2 million Made Simple books. Before writing full-time he was Head of Professional Studies at Thurrock College, and he now runs a small business consultancy for one of the main publishers of account books. With day-to-day advice at a grass roots level he is still 'keeping it simple' for 350,000 book-keepers using the system each year.
Content
ContentsPrefaceAcknowledgments1 Commerce in the Framework of Production 1.1 Introduction 1.2 The Basic Wants of Mankind 1.3 The Sophisticated Wants of an Advanced Society 1.4 Goods and Services 1.5 Satisfying Human Wants - Methods of Production 1.6 Direct Production - Satisfying Our Wants Entirely Unaided by Other People 1.7 Indirect Production - Producing by Specialization 1.8 The Advantages of Specialization 1.9 Specialization and the Growth of Surplus Output 1.10 Surplus Goods and the Provision of Services 1.11 The Three Types of Production 1.12 Commerce - Impersonal Tertiary Services 1.13 A Page to Test You on the Framework of Production 1.14 Exercises: Commerce in the Framework of Production2 Types of Business Unit in Production and Commerce 2.1 Starting a Business 2.2 Types of Business Unit 2.3 Sole-Trader Enterprises 2.4 Partnerships 2.5 Limited Partnerships 2.6 Private Limited Companies and Public Limited Companies 2.7 The Absorption of Small Businesses - Holding Companies 2.8 The Multinational Corporation (the International Company) 2.9 Workers' Co-operatives (Producers' Co-operatives) 2.10 Non-profitmaking Units 2.11 The Public-Enterprise Sector of the Economy 2.12 A Page to Test You on Business Units 2.13 Exercises: Types of Business Unit 3 Retail Trade - Making Goods Available to the Final Consumer 3.1 Introduction 3.2 Meaning of the Word 'Retail' 3.3 Definition of Retail Trade 3.4 Persons Engaged in Retail Trade 3.5 The Functions of the Retailer 3.6 Exercises: The Functions of the Retailer 3.7 Types of Retail Outlet 3.8 Retailers without Shops 3.9 Retailers with Shops 3.10 Retailers who are not really Retailers 3.11 A Page to Test You on Retail Trade 3.12 Exercises: The Pattern of Retail Trade 4 The Changing Pattern of Retail Trade 4.1 Introduction 4.2 The Causes of the Changes in Retail Trade 4.3 The Effect of the Branding of Goods on Retail Trade 4.4 Effect of the Technological Revolution 4.5 Effect of the Employment of Women on Retail Trade 4.6 Effect on Retail Trade of a More Even Distribution of Wealth 4.7 The Abolition of Resale Price Maintenance 4.8 Large Scale in the Retail Trade 4.9 Co-operative Trading Today 4.10 The Pattern of Retail Trade Today 4.11 Retailers' Reply to Competition from Large-scale Outlets 4.12 Other Aspects of Modern Trading 4.13 Trading Stamps 4.14 The 'Hire-rather-than-buy' Retailer 4.15 Will the Small Trader Ever Disappear? 4.16 A Page to Test You on Retail Trade 4.17 Exercises: The Changing Pattern of Retail Trade 5 Hire-purchase Trading and Consumer Credit 5.1 Introduction 5.2 Duties of The Director General of Fair Trading 5.3 Types of Credit Controlled by the Consumer Credit Act, 1974 5.4 The Advantages of Consumer Credit 5.5 The Protection of the Consumer in Britain 5.6 Organizing Prosperity - Controls over Consumer Credit 5.7 A Page to Test You on Consumer Credit 5.8 Exercises: Consumer Credit 6 The Wholesale Trade 6.1 Introduction 6.2 Position of the Wholesaler in the Chain of Commerce 6.3 Evolution of the Middleman 6.4 Functions of the Wholesaler 6.5 Services to the Manufacturer 6.6 Services to the Retailer 6.7 Services to the Public 6.8 Types of Wholesaler 6.9 Warehousing 6.10 Organization of a Wholesale Warehouse 6.11 The Bad Reputation of 'Middlemen' 6.12 Should We Eliminate the Middleman? 6.13 Achieving Economies in Distribution 6.14 A Page to Test You on the Wholesale Trade 6.15 Exercises: The Wholesale Trade 7 Import Trade 7.1 Introduction 7.2 The Pattern of Import Trade 7.3 Specialists in the Import Trade - Merchants, Agents and Brokers 7.
