The Elements of Graphic Design
Space, Unity, Page Architecture, & Type
3rd Edition
Published on 27. September 2022
256 pages
978-1-62153-762-5 (ISBN)
Description
In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.
This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students-regardless of experience-with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader's benefit.
Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford.
The Elements of Graphic Design, Third Edition describes how to:
• Employ white space as a significant component of design
• Define and reveal dominant images, words, and concepts
• Use scale, position, and color to guide readers through levels of importance
• Use type for maximum comprehension and value to the reader
Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.
This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students-regardless of experience-with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader's benefit.
Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford.
The Elements of Graphic Design, Third Edition describes how to:
• Employ white space as a significant component of design
• Define and reveal dominant images, words, and concepts
• Use scale, position, and color to guide readers through levels of importance
• Use type for maximum comprehension and value to the reader
Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.
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Person
Alex W. White is an award-winning design consultant, author, and educator. He has taught students and professionals the rightness of analytical thinking about visual communication. Among his books are Editing by Design, 4th Edition; Listening to Type: Making Language Visible; and Advertising Design and Typography. White is the Chairman of the graduate program in Design Management at the University of Bridgeport and has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as President and Chairman of the Type Directors Club in New York City. White holds degrees in advertising design from Syracuse University and graphic design from Kent State University. He lives in Greenwich, Connecticut. Contact him at alexanderwwhite.com.
