
Editing by Design
Description
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- How to think about "editing" and "design" as a word person and a design person
- Teamwork and collaboration for story clarity
- Originality and inducement for the reader
- Columns and grids for organization and consistency
- Covers and content listings as tools for deeper reader involvement
- How to use type hierarchy to catch and lure readers
- Representational and non-representational imagery
- Using color as a branding device
More details
Persons
Alex W. White is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are The Elements of Graphic Design, Listening to Type, and Advertising Design and Typography. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com
Content
- Front Cover
- Title Page
- Copyright Page
- Contents
- Preface
- Sect 1 The Editing Process
- Chap 1 How to Think About Editing
- Chap 2 Editing for Readers
- Sect 2 The Design Process
- Chap 3 How to Think About Design
- Chap 4 Designing for Readers
- Sect 3 Editing Information
- Chap 5 Teamwork
- Chap 6 Editing Guardrails
- Inducement
- Originality
- Checking
- Sect 4 Design Information
- Chap 7 The Document
- Sequentiality
- Signals
- Covers
- Contents Listings
- Chap 8 Space
- Columns & Grids
- Spacing & Margins
- Contrast
- Symmetry & Asymmetry
- Chap 9 Type
- Display Type: Heads & Subheads
- Display Type: Pullquotes & Breakouts
- Display Type: Captions
- Chap 10 Imagery
- Representational
- Nonrepresentational
- Diagrams
- Chap 11 Color
- Glossary
- Index
- Colophon
- Bios
System requirements
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Copy protection: Adobe-DRM (Digital Rights Management)
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