Evidence Wealth

James N. Whiddon is a Certified Financial Planner® practitioner and holds a Masters of Science degree in Financial Services from the American College in Philadelphia. Whiddon founded JWA Financial Group, Inc. in Dallas, Texas, and served as CEO for twenty-seven years before his firm was acquired in a merger in 2013. He subsequently cofounded and is CEO of Evidence Wealth LLC, an independent Registered Investment Advisory firm in Bryan, Texas. Whiddon is the author of six books, and his work has been quoted or seen in more than 350 publications and national media outlets, including Fortune magazine, the Wall Street Journal, and CNBC. He has also been a FOX News Radio contributor. Originally from Amarillo, Texas, Jim was a member of the Corps of Cadets at Texas A&M University where he earned his undergraduate degree and served as a graduate assistant coach for the Aggie basketball team. He is a two-time recipient of the "Aggie 100 Award" from the Mays Center for Entrepreneurship. Whiddon also founded the Old School, which instructs students on "The 12 Keys to Professional Success," which he teaches in the Financial Planning Program at Texas A&M. After several years of working in the financial industry, Matthew L. Gentry founded Parity Financial Group LLC in 2015. He currently serves as President and COO of Evidence Wealth LLC in Bryan, Texas. Matt is a Certified Financial Planner® practitioner as well as a Certified Kingdom Advisor®. Born and raised in Houston, Texas, Matt graduated from Texas A&M University in 2006 with a Bachelor's of Business Administration in Finance. He also earned a degree from Shepherds Theological Seminary in 2017. Matt's stated professional goal of "keeping his clients' success as the focal point of everything he does" has been his guiding principle.