Strong Language

A great brand voice grabs attention, persuades your audience, and builds loyalty.But as the number of brand channels explodes, organisations are finding it harderthan ever to create a consistent, differentiated brand voice and express exactlywhat they stand for. In Strong Language, international tone of voice expert ChrisWest walks you through the process of creating a compelling brand voice - andgetting everyone to use it from day one. Discover the three levels that every brandvoice operates on, and learn step-by-step how to create practical tone of voiceguidelines, flex your brand voice for different situations, and get organisationalsupport to create the change you want. Drawing on his experience working withhundreds of brands - including Alphabet''s Moonshot Factory, Harry Winston, theworld''s biggest carmaker, and startups in fintech, edtech, and skincare - ChrisWest''s Strong Language framework will guide you to the breakthrough voice you needto outsmart and outperform your competitors.