
The Business of Broadway
Description
Alles über E-Books | Antworten auf Fragen rund um E-Books, Kopierschutz und Dateiformate finden Sie in unserem Info- & Hilfebereich.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
More details
Other editions
Additional editions

Persons
Perri Gaffney is the author of several books. She adapted her debut novel The Resurrection of Alice into a Helen Hayes Award-nominated one-woman play, wrote and performed in Josephine, a multi-media monodrama based on Josephine Baker, and has written and contributed to numerous plays, independent films, and TV shows. She lives in New York City.
Content
- Intro
- Title Page
- Copyright
- Table of Contents
- Acknowledgments
- Introduction: Footnotes before Footlights
- Part 1: What Makes Broadway Tick
- Chapter 1: The Danger Is Thinking You Know More Than You Do
- Chapter 2: The Jobs
- Chapter 3: Who's in Charge, and What Are They in Charge Of?
- Chapter 4: Eighteen Unions, One Association, and Pensions
- Part 2: Selling Tickets / It's Not What It Seems
- Chapter 5: Marketing vs. Press vs. Promotion vs. Advertising
- Chapter 6: Opening Nights and the Tony Awards
- Chapter 7: Merchandising, Original Cast Recordings, and Holiday Scheduling
- Chapter 8: The Media, the Critics, the New York Times, and Macy's Thanksgiving Parade
- Chapter 9: How to Sell a Big Flop, a Big Hit, or a Lukewarm Show
- Part 3: The Big Surprises
- Chapter 10: Producing and Investing
- Chapter 11: Unique Broadway Financials-Overcalls, Royalties, and Royalty Pools
- Chapter 12: Good and Bad Surprises
- Part 4: What the Pros Want You to Know
- Chapter 13: What the Box Office Wants You to Know
- Chapter 14: What Press Agents Want You to Know
- Chapter 15: What Actors and Stage Managers Want You to Know
- Chapter 16: What Stagehands Want You to Know
- Chapter 17: What Playwrights, Directors, and Designers Want You to Know
- Chapter 18: What Management Wants You to Know
- Chapter 19: What the Ushers, Ticket Takers, and Porters Want You to Know
- Chapter 20: What Wardrobe Wants You to Know
- Chapter 21: What Musicians Want You to Know
- Chapter 22: What the Theatre Owners Want You to Know
- Chapter 23: Life After Fifty on Broadway
- Part 5: Budgets
- Chapter 24: Production and Operating Budgets from a $15 Million Broadway Musical
- Part 6: In Summary
- Chapter 25: How Do I Get Here from There?
- Appendix
- Authors' Biographies
- Index
- Back
System requirements
File format: ePUB
Copy protection: Adobe-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Install the free reader Adobe Digital Editions prior to download (see eBook Help).
- Tablet/smartphone (Android; iOS): Install the free app Adobe Digital Editions or the app PocketBook before downloading (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (not Kindle).
The file format ePub works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Adobe-DRM, a „hard” copy protection. If the necessary requirements are not met, unfortunately you will not be able to open the eBook. You will therefore need to prepare your reading hardware before downloading.
Please note: We strongly recommend that you authorise using your personal Adobe ID after installation of any reading software.
For more information, see our ebook Help page.