The Hemsworth Effect

A sleepy town is about to wake up and smell the turmeric lattes #DontForgetYourKeepCup

It started with the Hemsworths. Now, Byron Bay local, Aimee Maguire, is about to lose everything because she can't afford to pay the rent. Her engagement is also on an official time-out since her fiancé doesn't know what he wants. The last thing she needs is a surprise visit from her micro-influencer niece looking to 'build her brand'.

Her arrival sets off a chain of events that ends with Aimee tangled up with a group of influencers-turned-reality TV stars, exposing her to the absolute worst of humanity. But somewhere amid this mother of all messes there just might be a silver lining Aimee has been searching for. All she needs to do is embrace the one thing she's been fighting so hard against - change.

Cashed-up celebs, desperate wannabes, cranky Karens and cringe-worthy hashtags - it's all here in this hilarious novel about the celebrification of Byron Bay and the power of letting go.

Praise for James Weir

'James really is one of Australia's best comedic writers. His writing always puts a smile on your face from start to finish.' Jackie O

'With his acerbic wit and brilliant take downs, James Weir is a snort-out-loud writer who turns a devilish eye on the wannabes.' Lisa Millar

'James Weir is a national treasure. An original talent and an intelligent and hilarious wordsmith. He's the voice of his generation.' Sam Armytage