Revolution in the Mailbox

Reviews / Votes

"A primer of modern direct mail. It sits on my desk as anessential reference. It should sit on yours,too."--Steve Thomas, chairman, Stephen Thomas "Mal Warwick is one of the grand masters of thedirect mail field. Few can match his marketing expertise or passionfor the causes he takes on--both potent ingredients for asuccessful program."--Howard Ris, president, Union ofConcerned Scientists "For more than a decade, Bread for the World hasbenefited from the strategic insights and practical wisdom that canbe found in Revolution in the Mailbox. I know first-hand howmuch organizations will gain from Mal Warwick's systematicapproach to direct mail fundraising."--The Rev. DavidBeckmann, president, Bread for the World "Anyone committed to effective fundraising fromindividuals will consider this book a 'must-have,' forit contains pretty much the sum total of human knowledge andinsight on the premier method of communicating with donors: directmail."--Ken Burnett, author, RelationshipFundraising "Once again, Mal Warwick has reminded all of us ofthe power of direct mail. More importantly, his dedication to theimportance of donor and values-centered 21st Centuryphilanthropy give the book both relevance and urgency. Mal'sspecialty may be direct mail, but his breadth of wisdom and finewriting make this a book whose principles run through allphilanthropic acitivites."--Kay Sprinkel Grace, author,Beyond Fundraising and High-Impact Philanthropy