SLAM
Description
Because many startup founders do not have much time to read extensively, this book is deliberately short and as practical as possible. It offers a very simple framework - the 8-step SLAM process (The VALIDATION checklist) in the first half of the book and the 8-step GRAND process (the EXECUTION checklist) in the second half. These processes are designed to help ideators and entrepreneurs think about the viability of their startup in a highly structured way - and to not miss out critical steps - and then, if this looks good, to put a strong execution plan together that will have enough momentum to have the best possible chance of succeeding.
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Person
Content
Foreword
Preface
Introduction
Introduction to the SLAM process
How to use the SLAM diagram
The 8 steps of the SLAM process
Step 1: Unmet need(s)
Step 2: Key team
Step 3: Product or service offering
Step 4: Proof points
Step 5: TAM, SAM, SOM
Step 6: Go-to-market channels
Step 7: Business model
Step 8: Competition
SLAM summary
The 8 steps of the GRAND process
Step 1: Detailed launch and growth path
Step 2: Team resources
Step 3: Pricing and assumptions
Step 4: Capital raise and phasing
Step 5: Capital deployment
Step 6: Systems design
Step 7: Make or buy decisions
Step 8: Fiscal projections
GRAND summary
Case study summary
Summary
Using the SLAM and GRAND diagrams for pitching
Glossary of terms
Acknowledgments
