Marketing Competences and Strategic Flexibility in China
Published on 1. December 2006
XVI, 261 pages
978-0-230-28860-7 (ISBN)
Description
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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Y. Wang | R. Li-Hua
Marketing Competences and Strategic Flexibility in China
Book
12/2006
Palgrave Macmillan
€106.99
Shipment within 15-20 days
Persons
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
Content
Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion
