
Arts Management
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Content
Chapter 2. Understanding Culture
Chapter 3. Understanding Cultural Consumption
Chapter 4. The Economics of the Arts and Culture
Chapter 5. Cultural Entrepreneurship
Chapter 6. Consumer Behavior in the Arts
Chapter 7. Marketing Research in the Arts
Chapter 8. The Arts Organization as a Service
Chapter 9. Managing the Arts Organization
Chapter 10. Law and Policy for Arts Organizations
Chapter 11. Technology and the Arts Organization
Chapter 12. Fundraising and the Arts Organization
Chapter 13. Financial Management and the Arts Organization
Chapter 14. Business Continuity and the Arts Organization
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Copy protection: Adobe-DRM (Digital Rights Management)
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