
Google Analytics Integrations
Description
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Reviews / Votes
"Daniel provides critical insight into how to increase both the fidelity and the actionability of your Analytics data through the many available integrations. This practical guide will quickly get you through the setup, diagnose any issues, and cut to the bottom line value of these important connections." Paul Muret, VP Engineering, Google "Integrations are among the most important value adds that Google Analytics provides, making it possible to combine both pre visit and visit data to paint a complete end-to-end picture of a visitor's journey through a business. Integrations provide several kinds of important insights/analysis ranging from providing deep insights into what ads lead to high quality traffic (e.g. AdWords integration) to how to better monetize your content (e.g. AdSense integration). Also, Daniel is one of the best people to educate folks on the value and power of these integrations. I have known Daniel for several years now and he is easily among the most knowledgeable people I know when it comes to Analytics. He has worked closely with several businesses and publishers and helped them succeed and it is great to get these deep insights directly from him." Sagnik Nandy, Distinguished Engineer, Google Analytics "Daniel's insightful recommendations on how to make digital analytics more actionable via integration are well researched and tightly presented in this wonderful book. This is a must read for analytics users and marketers!" Babak Pahlavan, Director of Product Management, Google Analytics "A key benefit of Google Analytics is the deep integration with other Google Product. Daniel does a great job of describing why the integrations are important, how to set them up and how to actually use them. " Justin Cutroni, Analytics Evangelist, Google Analytics "Delivering on the promise of big data requires not just capturing massive amounts of data in individual silos, rather it requires an incredible ability to integrate the aforementioned silos to let real insights transform businesses. Daniel's new book outlines specific strategies to accomplish this lofty goal for your digital data!"Avinash Kaushik, Author of Web Analytics 2.0 & Web Analytics: an Hour A DayMore details
Other editions
Additional editions

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Content
- Cover
- Title Page
- Copyright
- Contents
- Chapter 1 Implementation Best Practices
- Planning Your Implementation
- 1. Define Business Goals
- 2. Build Key Performance Indicators
- 3. Collect Data
- 4. Analyze Data
- 5. Test Alternatives
- 6. Implement Insights
- Implementing and Customizing Your Code
- Cross Domain Tracking
- Enhanced Ecommerce
- Custom Dimensions
- Download Clicks
- Advanced Content Tracking
- Troubleshooting Code Implementation
- Setting Up the Google Analytics Interface
- Setting Up Goals
- Focusing on Potential Customers
- Removing Parameters That Do Not Point to Unique Content
- Eliminating Duplicate Pages
- Setting Up Site Search
- Enabling Display Advertising and Demographics Reports
- Excluding Referrals
- Tagging Your Inbound Traffic
- Tagging Custom Campaigns
- Tagging FeedBurner Traffic
- Managing Your Implementations Effectively
- Creating Raw Data and Staging Views
- Creating an Analytics Staging Property
- Keeping Track of Implementation and Configuration Changes
- Keeping Track of External and Overall Changes with Annotations
- Summary
- Part I Official Integrations
- Chapter 2 AdWords Integration
- Integrating AdWords and Google Analytics
- Linking AdWords and Analytics
- Deleting and Editing the Google Analytics and AdWords Link
- Top 10 Causes of Google Analytics and AdWords Data Discrepancies
- Integration Data, Structure, and Standard Reports
- AdWords Dimensions and Metrics in Google Analytics
- AdWords Account Structure Overview
- AdWords Standard Reports Overview
- Optimizing AdWords Performance Using Google Analytics
- Identifying Winners and Losers-The ABC Framework
- Finding Negative Keywords with Custom Reports
- Creating Remarketing Lists Using Google Analytics Data
- Optimizing Shopping Campaigns
- Summary
- Chapter 3 AdSense Integration
- Integrating AdSense and Google Analytics
- Linking Analytics to AdSense
- Linking Multiple AdSense Accounts and/or Google Analytics Properties
- Unlinking and Managing Access to Data
- Data Discrepancies Between Google Analytics and AdSense
- Analyzing AdSense Effectiveness Using Google Analytics
- AdSense Overview
- AdSense Pages
- AdSense Referrers
- Google Analytics Dashboard to Monitor AdSense Performance
- Summary
- Chapter 4 Mobile Apps Integrations
- Viewing Google Play and iTunes Data on Google Analytics
- Android SDK v4: Setting Up Install Tracking and Campaign Measurement
- iOS SDK v3: Setting Up Install Tracking and Campaign Measurement
- Analyzing Mobile Apps-The Full Customer Journey
- Sources Reports
- Google Play Referral Flow Report
- Summary
- Chapter 5 Webmaster Tools Integration
- Linking Webmaster Tools to Google Analytics
- Analyzing Webmaster Tools Data on Google Analytics
- Queries Report
- Landing Pages
- Geographical Summary
- Summary
- Chapter 6 YouTube Integration
- Integrating YouTube Into Google Analytics
- YouTube Video Tracking in Google Analytics Using Google Tag Manager
- Implementation Details
- Custom Report to Monitor Video Performance
- Summary
- Part II Custom Integrations
- Chapter 7 Custom Data Integration
- Methods to Import Data into Google Analytics
- The Measurement Protocol
- Data Import
- Real-World Examples
- Importing Content Data
- Importing Product Profit Margin Data
- Importing Refund Data
- Limitations and Best Practices
- Summary
- Chapter 8 User Data Integration
- The Siloed Dataset
- The User ID
- Creating a User ID View
- Setting the User ID
- Storing the User ID
- Importing Additional Data
- Summary
- Chapter 9 Marketing Campaign Data Integration
- Google Analytics Acquisition Channels
- Tagging Custom Marketing Campaigns
- Measuring Online Campaigns
- Measuring Offline Campaigns
- Cost Data Import
- The Cost Data Import Process
- Analyzing Marketing Campaigns
- Summary
- Chapter 10 A/B Testing Data Integration
- Integrating Optimizely Data into Google Analytics
- Sending Test Variations as Events for Advanced Segmentation
- Analyzing Test Results
- Ending Your Tests
- Dealing with "No Significant Difference"
- Summary
- Chapter 11 Email Data Integration
- Tracking Email Opens
- Step 1: Create a Custom Metric
- Step 2: Create an Email Campaign
- Step 3: Add the Google Analytics Code to Your Email
- Step 4: Send Your Email and Analyze the Results
- Tracking User Behavior Across Devices
- Step 1: Set Up a User ID View in Google Analytics
- Step 2: Add the MailChimp ID to the Links in Your Emails
- Step 3: Send the User ID to Google Analytics
- Bonus Step: Add a Custom Dimension with a User ID Value
- Summary
- Chapter 12 Offline Data Integration
- The Full Customer Journey
- Implementation Details and Script
- Step 1: Define Your Data Collection Needs
- Step 2: Create the Google Form
- Step 3: Add and Edit the Script to Match Your Needs
- Step 4: Add a Trigger
- Step 5: Make Sure the Form Is Being Filled
- And Finally...The Script!
- Summary
- Index
- EULA
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