Shopify For Dummies
1st Edition
Published on 23. August 2022
432 pages
978-0-7303-9451-8 (ISBN)
Description
Launch a successful online store in moments with the help of the most popular ecommerce platform on the planet
As the platform of choice for over 1 million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started?
In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.
The book will help you:
* Manage and market your inventory, including how to create collections and upload multiple products and images with a single click
* Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google
* Discover how to make the most of Shopify's countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard.
* Set shipping prices and rules, and create shipping accounts with Australia Post
Perfect for anyone who's ever dreamed of getting their own online store off the ground, Shopify For Dummies helps you unlock the full potential of the most popular ecommerce platform in the world today.
As the platform of choice for over 1 million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started?
In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.
The book will help you:
* Manage and market your inventory, including how to create collections and upload multiple products and images with a single click
* Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google
* Discover how to make the most of Shopify's countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard.
* Set shipping prices and rules, and create shipping accounts with Australia Post
Perfect for anyone who's ever dreamed of getting their own online store off the ground, Shopify For Dummies helps you unlock the full potential of the most popular ecommerce platform in the world today.
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Person
Paul Waddy is an experienced ecommerce advisor with over 15 years of experience. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul's expertise is in helping online retailers scale profitably.
Content
Introduction 1
Part 1: Getting Started with Shopify 5
Chapter 1: Introducing the Ecommerce Essentials 7
Chapter 2: Finding Your Way Around Shopify 15
Chapter 3: Sourcing Products and Identifying Sales Channels 35
Part 2: Preparing Your Store for Launch 53
Chapter 4: Designing Your Shopify Store 55
Chapter 5: Filling Your Virtual Shelves: Creating Products and Collections 81
Chapter 6: Setting Up Shipping and Receiving Payments 109
Part 3: Curating the Customer Experience: The Customer Is Always Right 143
Chapter 7: What's the Difference? Customer Service and Customer Experience 145
Chapter 8: Reviews, Customer Loyalty and User-Generated Content 161
Chapter 9: Understanding the User Experience 189
Chapter 10: Getting Personal: Personalizing Your Website 203
Part 4: Taking Stock of the Situation: Inventory, Logistics and Orders 221
Chapter 11: Stocked Up: Buying, Receiving and Managing Inventory 223
Chapter 12: So, You've Received an Order -- Now What? 247
Chapter 13: From Here to There: Fulfilling Your Orders 267
Part 5: Attracting Attention: Sales and Marketing 291
Chapter 14: Pricing, Discounts and Promotions: Creating Eye-Catching Offers 293
Chapter 15: Getting Discovered: Finding New Customers 317
Chapter 16: Advertising and Promoting Your Online Store 333
Chapter 17: Getting Social: Using Social Media to Grow Your Business 363
Part 6: The Part of Tens 379
Chapter 18: Ten Helpful Apps for Your Shopify Store 381
Chapter 19: Ten Ways to Improve the Customer and User Experience 389
Chapter 20: Ten Ways to Prepare to Go Live 399
Index 409
Part 1: Getting Started with Shopify 5
Chapter 1: Introducing the Ecommerce Essentials 7
Chapter 2: Finding Your Way Around Shopify 15
Chapter 3: Sourcing Products and Identifying Sales Channels 35
Part 2: Preparing Your Store for Launch 53
Chapter 4: Designing Your Shopify Store 55
Chapter 5: Filling Your Virtual Shelves: Creating Products and Collections 81
Chapter 6: Setting Up Shipping and Receiving Payments 109
Part 3: Curating the Customer Experience: The Customer Is Always Right 143
Chapter 7: What's the Difference? Customer Service and Customer Experience 145
Chapter 8: Reviews, Customer Loyalty and User-Generated Content 161
Chapter 9: Understanding the User Experience 189
Chapter 10: Getting Personal: Personalizing Your Website 203
Part 4: Taking Stock of the Situation: Inventory, Logistics and Orders 221
Chapter 11: Stocked Up: Buying, Receiving and Managing Inventory 223
Chapter 12: So, You've Received an Order -- Now What? 247
Chapter 13: From Here to There: Fulfilling Your Orders 267
Part 5: Attracting Attention: Sales and Marketing 291
Chapter 14: Pricing, Discounts and Promotions: Creating Eye-Catching Offers 293
Chapter 15: Getting Discovered: Finding New Customers 317
Chapter 16: Advertising and Promoting Your Online Store 333
Chapter 17: Getting Social: Using Social Media to Grow Your Business 363
Part 6: The Part of Tens 379
Chapter 18: Ten Helpful Apps for Your Shopify Store 381
Chapter 19: Ten Ways to Improve the Customer and User Experience 389
Chapter 20: Ten Ways to Prepare to Go Live 399
Index 409
