The Importance of Storytelling in Business
Published on 17. July 2025
20 pages
979-10-434-0242-5 (ISBN)
Description
What if a story-sharper than data and louder than ads-could add zeros to your bottom line ?
The Importance of Storytelling in Business (collection Business Essentials) reveals how storytelling, business, marketing, brand, emotion, customer, sales, strategy, narrative and leadership intertwine to turn any pitch into measurable persuasion. From Domino's reputation-saving confession to Patagonia's planet-first crusade, this fast-paced guide shows you how to cast your customer as the hero, wield a neuroscience-backed three-act structure and transform cold spreadsheets into warm, unforgettable stories that sell.
Entrepreneurs, marketers and executives will find step-by-step frameworks, ready-made templates, keyword check-lists and action plans you can deploy before your next meeting-boosting performance, engagement and loyalty without adding a single slide.
Specially distilled into the exclusive FIVE MINUTES format, the entire book delivers its punch in just 5 minutes of reading-perfect for a coffee break, commute or boarding call.
Don't miss your competitive edge : order your copy today and start narrating success that audiences-and search engines-will never forget !
The Importance of Storytelling in Business (collection Business Essentials) reveals how storytelling, business, marketing, brand, emotion, customer, sales, strategy, narrative and leadership intertwine to turn any pitch into measurable persuasion. From Domino's reputation-saving confession to Patagonia's planet-first crusade, this fast-paced guide shows you how to cast your customer as the hero, wield a neuroscience-backed three-act structure and transform cold spreadsheets into warm, unforgettable stories that sell.
Entrepreneurs, marketers and executives will find step-by-step frameworks, ready-made templates, keyword check-lists and action plans you can deploy before your next meeting-boosting performance, engagement and loyalty without adding a single slide.
Specially distilled into the exclusive FIVE MINUTES format, the entire book delivers its punch in just 5 minutes of reading-perfect for a coffee break, commute or boarding call.
Don't miss your competitive edge : order your copy today and start narrating success that audiences-and search engines-will never forget !
More details
Person
Léwis Verdun est un auteur contemporain âgé d'une quarantaine d'années, reconnu pour ses capacités à rendre accessibles des sujets variés et complexes. Passionné par la transmission claire et concise du savoir, Léwis bénéficie d'un parcours riche et diversifié dans de nombreux domaines. Tout au long de sa carrière, il a su développer une méthode efficace permettant d'aborder de manière simple et captivante des concepts parfois compliqués. Aujourd'hui, au sein de la maison d'édition FIVE MINUTES, Léwis met à profit son savoir-faire éditorial et son expertise pédagogique, tout en s'aidant des outils les plus avancés en intelligence artificielle pour assister son processus créatif. Grâce à cette approche hybride et novatrice, il offre aux lecteurs des contenus pertinents, enrichissants et adaptés au rythme de vie contemporain.
