
Communication for Development and Social Change
Theories and Practices
Ravindra Kumar Vemula(Author)
Routledge (Publisher)
Will be published approx. on 3. July 2026
316 pages
978-1-040-94848-4 (ISBN)
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Description
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Communication for Development and Social Change introduces readers to the foundational concepts of development communication including key theories and models that shape diverse perspectives. It provides a robust
framework for understanding and applying the theoretical, practical and creative skills essential to the study of development communication.
The book enhances understanding of development processes, focusing on their role in driving social change, public development programmes and advocacy efforts. It explores interactive approaches to working with communities, creating tailored messages and utilising various communication channels to foster positive behaviours and sustain individual, community and societal change. Additionally, it highlights the importance of communication in promoting social and behavioural transformation, with a particular focus on its application in health, social and other development fields.
This book serves as an ideal textbook for students and researchers in communication for development, journalism and mass communication, sociology, development studies, public health and women and gender studies. It is also an invaluable resource for professionals in media, government, NGOs and the advertising sector. With its comprehensive approach, the book is well suited for adoption as a textbook in South Asia, North America and parts of Africa, where communication for development is a key area of study at graduate and postgraduate levels.
framework for understanding and applying the theoretical, practical and creative skills essential to the study of development communication.
The book enhances understanding of development processes, focusing on their role in driving social change, public development programmes and advocacy efforts. It explores interactive approaches to working with communities, creating tailored messages and utilising various communication channels to foster positive behaviours and sustain individual, community and societal change. Additionally, it highlights the importance of communication in promoting social and behavioural transformation, with a particular focus on its application in health, social and other development fields.
This book serves as an ideal textbook for students and researchers in communication for development, journalism and mass communication, sociology, development studies, public health and women and gender studies. It is also an invaluable resource for professionals in media, government, NGOs and the advertising sector. With its comprehensive approach, the book is well suited for adoption as a textbook in South Asia, North America and parts of Africa, where communication for development is a key area of study at graduate and postgraduate levels.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
9 Tables, black and white
File size
2,15 MB
ISBN-13
978-1-040-94848-4 (9781040948484)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Book
approx. 07/2026
1st Edition
Routledge
€179.50
Not yet published
Person
Ravindra Kumar Vemula is Professor in the Department of Journalism and Mass Communication at The English and Foreign Languages University, Shillong Campus, India. His research focuses on development communication
specialising in health communication, new media and communication policy. He has published extensively, including books with Routledge and Palgrave Macmillan.
specialising in health communication, new media and communication policy. He has published extensively, including books with Routledge and Palgrave Macmillan.
Author
The English & Foreign Languages University EFLU), Shillong, Meghalaya, India
Content
List of tables. Preface. 1. Communication for Social Change: An Overview 2. Understanding Development 3. Theories and Models of Development 4. Development Policy and Planning in India 5. Communication for Development. Concepts 6. Development Journalism and Research 7. Prominent Development Movements and People in India 8. Prominent Development Organisations in India 9. Corporate Social Responsibility (CSR) 10. E Governance & Development 11. Communication for Development and the marginalised 12. Future of Communication for Development. Annexure. Index.
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