
The INSURTECH Book
Description
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From slow beginnings in 2014, InsurTech has captured US$7billion in investment since 2010 -- a 10% annual compound growth rate is predicted until at least 2020. Three in four insurance companies believe some part of their business is at risk of disruption and understanding the trends, drivers and emerging technologies behind Insurance's Digital Revolution is a business-critical priority for all growth-minded firms.
The InsurTech Book offers essential updates, critical thinking and actionable insight -- globally -- from start-ups, incumbents, investors, tech companies, advisors and other partners in this evolving ecosystem, in one volume. For some, Insurance is either facing an existential threat; for others, it is a sector on the brink of transforming itself. Either way, business models, value chains, customer understanding and engagement, organisational structures and even what Insurance is for, is never going to be the same. Be informed, be part of it.
* Learn from diverse experiences, mindsets and applications of technologies
* Discover new ways of defining and grasping growth opportunities
* Get the inside track from innovators, disruptors and incumbents
* Be updated on the evolution of InsurTech, why it is happening and how it will evolve
* Explore visions of the future of Insurance to help shape yours
The InsurTech Book is your indispensable guide to a sector in transformation.
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Persons
SABINE L. B. VANDERLINDEN is the CEO and Managing Director of Startupbootcamp InsurTech, Europe's leading early-stage and independent accelerator for insurance technology startups, and Rainmaking's corporate innovation and growth venture focused on the insurance and InsurTech spaces.
NICOLE ANDERSON is a multiple time technology entrepreneur and an innovation thought leader who is passionate about technology business models that are challenging the status quo and provide greater inclusion for people globally, focused on emerging technologies and emerging markets.
SHÂN M. MILLIE is a Board Advisor, Business Coach and hands-on Growth and Strategic Communications Specialist. Highly-respected in UK General Insurance and InsurTech, she founded her own Growth consultancy Bright Blue Hare in 2016.
SUSANNE CHISHTI is the CEO of FINTECH Circle and the FINTECH Circle Institute, offering fintech online courses across InsurTech, WealthTech, RegTech, enterprise innovation, blockchain and cryptocurrency technologies. She is also the Co-Editor of the bestseller The FinTech Book and a guest lecturer at leading universities globally.
Content
Preface viii
About the Editors xi
Acknowledgments xiv
1. What is InsurTech?
InsurTech Definition as Its Own Manifesto 6
Why is Insurance Failing? 9
Digital Transformation in Insurance - Four Common Factors from Other Industries 13
InsurTech - Problem or Solution for Agents and Brokers? 17
The Best InsurTech May not be InsurTech 21
"Real" InsurTech Startups do it Differently! 24
2. InsurTech Now and Next A Cartographer's Dream - Exploring, and Mapping, the New Unknown 32
Where Does InsurTech Leave the People who Work in Insurance? 35
InsurTechs - Magical Thinking and Other Secrets of Success 40
"INSoT" - The Insurance of Things and the Proliferation of Protection 43
From Insurance Premium to Discrete Event 47
Seamless Insurance: The Time is Now 50
The Potential of a Pension Dashboard Infrastructure for UK Pension Savers 53
Six Mega-trends that Will Take Insurance Back to the Future 57
InsurTech - Not a Zero Sum Game 61
3. The Founder's Journey
Not too Big to Learn not to Fail? 68
Insurance Expertise, Family, and Integrity - The Story of SPIXII's Founding Team 71
Disrupting Car Insurance - Drivies App Makes Driving More Fun, and Insurance Fairer 75
Genomics 101 - The Search for a Better Life Expectancy Predictor Leads GWG Life to a Science Lab 80
4. Internationalizing InsurTech
Internationalizing InsurTech - A Global Phenomenon in Different Markets 88
Increasing Access to Insurance in Developing Countries 91
Insurance in China 95
Seven Things Insurers and InsurTechs Need to Know about the German Insurance Market 98
InsurTech in Turkey - Challenges and Opportunities 102
InsurTech in Latin America - The Promise of Insurance for Everybody? 106
InsurTech Trends - Why Regionalization Matters 108
5. Collaborative Innovation: Observe - Partner - Invest The Corporate Collaboration Opportunity in InsurTech 117
Competition vs. Coopetition in the Insurance Market 121
Incumbent and InsurTech Collaboration via Open Innovation Strategy 124
A Collaborative Approach in the InsurTech World - One Platform in One Click 129
Dating InsurTech Startups 134
Altered Attitudes, Altered Outcomes - Collaborating for a Better Future 137
Think InsurTech Culture Before InsurTech Adoption 140
6. The Value Chain
A Four-Step Practical Guide to Build InsurTech Value Chain Ecosystems 148
Sell Your Insurance at the Right Time - Consider Micro Policies 153
InsurTech: Refreshingly Different - Like Lemonade! 157
Forget Peer-to-Peer, the Future of Insurance is Invisible and Parametric 161
Behavioural Design and Price Optimization in InsurTech 165
Data Changes Everything 171
Beware of GDPR - Take your Cyber Risk Responsibility More Seriously 175
Why Claims Sharing? Innovating within the Businessto-Business Insurance Claims Handling Ecosystem 179
Reinsurers Need Backward Innovation 182
7. Business Models
Business Model Innovation - From Incremental to Disruptive 190
The Future of Insurance - From Managing Policies to Managing Risks 195
Seeing through the Hype - A Closer Look at Key Smart InsurTech Business Models 199
Assessing the Long-Term Viability of the Insurance Peerto-Peer Business Model 202
You Said ... Sharing Economy? 206
From Claim Settlement to Claim Prevention - How Insurers Can Make Use of Predictive Analytics to Change their Business Model 211
True Business Model Innovation - a Credit-Based Approach 215
From Event-Focused Insights to Coaching 218
8. You Said Tech
Becoming Tech-First - Why Adopting a "Tech-First" Mindset is Non-Negotiable 227
Practical Robotics in Insurance - The Future is Here Already 231
Frictionless Insurance in a Land of Utility 236
The Smart Journey - From Contract Hype to Insurance Reality 240
InsurTech and AI - You Can Run but You Cannot Hide from the Future 244
Blockchain Startups - Unlikely Heroes for the Insurance Industry? 247
Alexa, Can You Get me an Insurance? A Structured Approach to the Hyped Technology of Voice-Based Assistants 250
InsurTech's Big Questions - Why the Customer is Still Always Right 254
ClaimsTech - The InsurTech's Action List 257
Technology is Not Enough 260
9. InsurTech Futures
Digital Transformation and Corporate Innovation Management -an Incumbent's Action Plan 268
The New World of the Connected Customer - The Future of Microinsurance? 271
Personal Asset Liability Management System 274
Social Media in Insurance 277
InsurTech and the Promise of "Property Value Hedging Technology" 280
Insurance 2029 - Life Backup Companion 283
List of Contributors 288
Index 303
"The insurance industry talks a good game about InsurTech but the follow up or delivery isn't always there. But it needs to be as this great profession of ours is facing a genuine existential crisis. Our traditional ways of working and servicing our customers are becoming increasingly irrelevant. The insurer that will survive in the long term is the one that behaves more like a retail business; pre-empts consumer demand; interacts with customers in the way they want; and views innovation and tech as an opportunity rather than a threat. So it is encouraging to see so many people engaging with the necessity for change in this book. There are many views, opinions and priorities laid out here and it is that debate that we need to bring out of print and into our daily conversations and thinking."
Amanda Blanc, Group CEO, Axa UK
"InsurTech is on the brink of changing our industry, from the inside and the outside. Never before has it been more important to understand the ideas, trends and drivers behind the insurance digital revolution. The InsurTech Book has a big role to play in helping us build our knowledge base and expand our sense of the possible. So much of 'the future' is already with us in some shape or form and this book will help us build our understanding of our fast-changing insurance world."
Huw Evans, Director General, Association of British Insurers
"In a sector with intense pressure on turnover and margins, and with hungry new players capitalised and circling ready to seize new opportunities, legacy insurance sector players are more oil tanker than yacht. Insurance is an industry where players must 'get fit or fail', but fitness cannot be surface deep - an oil tanker can't simply morph into a yacht by attaching a sail to its funnel. The industry must seek, embrace and absorb change. Opportunities for competitive advantage can be brought to life by blending data from otherwise unthinkable sources which can be collectively massaged to provide underwriters with a richness of knowledge only dreamed of before. Predictive analytics can fuel predictive risk control and, in turn, predictive underwriting - calling the fire brigade before the fire has started, allowing insurers to manage risks proactively as never before. This book will challenge, and make you think."
Julia Graham, FBCI, FCII, Chartered Insurance Risk Manager;
Deputy CEO and Technical Director, AIRMIC
"Insurance has finally woken up! It's been 2 decades since the birth of the Internet and yet the one industry the global economy could not operate without is still so last century. But InsurTech is changing that. Shifting the focus away from legacy operations, Insurers are adopting new tech and innovative ways to engage digitally with customers and their ecosystems. The InsurTech Book is the first, definitive compendium of the rapid evolution that is touching every aspect of this global insurance industry. It's a must read for anyone remotely interested in technology enabled insurance."
Rick Huckstep, Chairman, The Digital Insurer
"This book is a much awaited cornerstone to holistically connecting insurance and technology. The bar is raised and a cogent precedent is set for all the existing and upcoming professionals globally, that this era is the era of InsurTech. A must read."
Nameer Khan, Digital Strategist
"The wealth of ideas, the creativity, the new ways of working that entrepreneurs bring to the table, whether they come from the world of Tech or Insurance, is truly inspiring. Over the last few years, I have been in the front seat to witness how such partnerships can transform the industry - and it has been an exciting journey though it is only just starting. To keep moving forward and lead change, we have to publicise the work InsurTech experts are doing, along with insurers. We need to tell their stories and that of their ideas. We can't possibly talk enough about what's currently happening in our industry and this is why I welcome this book, a set of articles from the very minds that are making it all happen. This book will interest some, inspire others and undoubtedly will scare more!"
Paul Jardine, Chief Experience Officer, XL Catlin
"This fantastic InsurTech book brings together some of the brightest global insurance and InsurTech minds to share some of their best thought-provoking ideas and proposals. If you allow those ideas and proposals to open your imagination, these authors can magically bring great new thoughts to infiltrate your company positively and help take it to the next level. My recommendation is to let change and new ideas happen because the insurance industry is about to transform in a way that will render it unrecognizable in a few years' time. These great InsurTech authors can help guide and inspire you through these fantastic times to come; they certainly inspired me to think further into the future."
Spiros Margaris, Venture Capitalist and Advisor
"This important book explores InsurTech, from its definition and its current status to its future impacts. While many have predicted a digital revolution, new programming routes such as blockchain (supporting and enhancing trust and the ability to fully use and apply data) have transformed the financial services sector in ways that most people are unaware of. The insurance industry has embarked on a process of radical transformation through creativity and sustained digital innovation, with great potential for rapid business growth - or for company failure. Only those able to grasp new opportunities will be able to reshape their mission and business model to take advantage of InsurTech innovations. That is why this book is an essential read for those leading, managing and working in the industry and those studying to enter it, if they are going not only to understand these far-reaching industry changes but also to be part of them."
Professor Lynn Martin, Entrepreneurship and Innovation,
Anglia Ruskin University and Founder, HRI
"By 2020 we estimate that the percentage of insurance customers interacting with carriers through digital platforms will double to 80%. Clearly, insurers must embrace digitization to extend capabilities and address this future inevitability. I strongly encourage you to read this book and prepare for the future digital inevitability. It will give you insight into strategy, process, organization and technology imperatives to support improved positioning."
William Pieroni, President and CEO, ACORD
"I had the pleasure of partnering with the Startupbootcamp InsurTech Accelerator and to run a number of mentorship programmes and events. There's something truly rewarding about having tech folks and insurance experts around the table. This book takes you through the journey of some of the projects that are currently shaping the InsurTech scene and I am certain that you will, while reading it, experience that excitement and feel inspired to innovate."
Hélène Stanway, Digital Leader, XL Catlin
"For many years, the insurance industry has remained at a standstill. InsurTechs have appeared out of the blue and are revolutionizing the way insurance companies work. The rationale behind such a change is based on major drivers, including the advent of new technologies and evolving consumption patterns and customers' needs; requesting real-time and on-demand ways of doing things. Insurance learns very fast and will certainly, in the near future, reshape and transform itself as the new standard of InsurTech. This book guides you, in a very smart way, through different aspects of InsurTech and prepares you for the future trends."
Sylvain Theveniaud, Allianz Accelerator, Founder and MD
"In 2014 through my work at AXA, I realized that there was a new market emerging called InsurTech, and called it as such. Three years on, the most innovative ideas in InsurTech are still at seed stage because InsurTech investing is still in its earliest days, or 2 to 5 years behind Fintech in terms of timeline and investing trends. Despite suffering from an early stage equity gap, InsurTechs are continuously coming to market with very interesting products, platforms and propositions to address fundamental issues within the fabric of Insurance, enabling insurers to partner and enter new markets. For those of you still wondering why InsurTech is happening right now and looking to grasp some of the key trends affecting the insurance industry, I would urge you to read this book."
Minh Q. Tran, Managing Partner and Co-Founder, Proptech Capital
"Insurers and the whole insurance value chain has woken up to what digital related services and products can do for them and their customer. However, this desire for change has not permeated through to all layers within insurers and significant resistance remains to changing processes for new product development, new partnerships, new claims methods, and new data techniques. While this is understandable in that no-one wants their cozy lives disrupted, the reality is that there is no alternative. It really is, adapt the new or face an uncertain or terminal future. This book outlines, from a variety of perspectives, the nature of these changes. It provides a broad primer for those who are central drivers of the needed changes but also a rallying cry to get on with the job. Insurance is lucky in that it does have money and...
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