Essentials of Corporate Communication
Implementing Practices for Effective Reputation Management
1st Edition
Published on 7. August 2007
328 pages
978-1-134-33506-0 (ISBN)
Description
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Reviews / Votes
"In the past decade Charles Fombrun and Cees van Riel have succeeded in making reputation relevant to professional experts and the corporate boardroom alike. In years to come reputation management will become as indispensable to the corporate world as accounting and business management are right now."--Jules Prast, Executive Vice President & Global Director of Corporate Communications, Royal Philips Electronics"This volume offers a sophisticated how-to guide, modeling the flow and language that architects of communication systems could immediately appply wtih precision and skill." -- Choice 'In the past decade Charles Fombrun and Cees van Riel have succeeded in making reputation relevant to professional experts and the corporate boardroom alike. In years to come reputation management will become as indispensable to the corporate world as accounting and business management are right now.'
-Jules Prast, Executive Vice President & Global Director of Corporate Communications, Royal Philips Electronics
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
131 s/w Abbildungen, 29 s/w Tabellen, 29 s/w Photographien bzw. Rasterbilder, 102 s/w Zeichnungen
29 Tables, black and white; 102 Line drawings, black and white; 29 Halftones, black and white; 131 Illustrations, black and white
File size
16,61 MB
ISBN-13
978-1-134-33506-0 (9781134335060)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Cees B.M. Van Riel | Charles J. Fombrun
Essentials of Corporate Communication
Implementing Practices for Effective Reputation Management
Book
02/2007
1st Edition
Routledge
€272.80
Shipment within 15-20 days
Persons
Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.
Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.
Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.
Content
Introduction: The Communication System 1. What is Corporate Communication? 2. From Communication to Reputation 3. Building Identity and Identification 4. Measuring Corporate Identity 5. Communicating with the Corporate Brand 6. Developing a Reputation Platform 7. Expressing the Company 8. Communicating with Key Stakeholder Groups 9. Assessing the Effectiveness of Corporate Communication 10. Applied Reputation Research 11. Organizing Corporate Communication
