The Alignment Factor
Leveraging the Power of Total Stakeholder Support
1st Edition
Published on 29. March 2012
256 pages
978-1-136-44547-7 (ISBN)
Description
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.
Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.
The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.
The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
124 s/w Abbildungen, 17 s/w Tabellen, 45 s/w Photographien bzw. Rasterbilder, 79 s/w Zeichnungen
17 Tables, black and white; 79 Line drawings, black and white; 45 Halftones, black and white; 124 Illustrations, black and white
File size
5,27 MB
ISBN-13
978-1-136-44547-7 (9781136445477)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
03/2012
1st Edition
Routledge
€231.80
Shipment within 15-20 days
Book
03/2012
1st Edition
Routledge
€95.80
Shipment within 15-20 days
Person
Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).
Content
1. Aligning Stakeholders through Corporate Communication 2. Gathering Internal Intelligence 3. Developing a Roadmap for Internal Alignment 4. Benefiting from Corporate Communication Support 5. Gathering External Intelligence 6. Developing a Roadmap for External Alignment 7. Benefiting from CC Support 8. Measuring Success of Alignment Efforts 9. Alignment Building and Maintaining Total Stakeholder Support
