Point of Sale
Analyzing Media Retail
1st Edition
Published on 13. December 2019
301 pages
978-0-8135-9556-6 (ISBN)
Description
Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.
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Book
12/2019
Rutgers University Press
€151.50
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Content
- Cover Page
- Title Page
- Copyright Page
- Contents
- Introduction: Media Studies in the Retail Apocalypse
- Part I. Retail and New Media Technologies
- Chapter 1. Industrial Crossroads or Cross Purposes? Circuit City, DIVX, and the History of Multifunctional Media Retailers
- Chapter 2. Amazon, Bookseller: Disruption and Continuity in Digital Capitalism
- Chapter 3. The First Sale Doctrine and U.S. Media Retail
- Chapter 4. Game Retail and Crowdfunding
- Chapter 5. The App Store: Female Consumers, Shopping, and Digital Culture
- Part II. Media and the Politics of Constructing Retail Space
- Chapter 6. Shelf Flow: Spatial Logics, Product Categorizations, and Media Brands at Retail
- Chapter 7. Get Your Cape On: Target's Invitation to the DC Universe
- Chapter 8. Shop, Makeover, Love: Transformative Paratexts and Aspirational Fandom for Female-Driven Franchises
- Chapter 9. Female Treble: Gender, Record Retail, and a Play for Space
- Chapter 10. "It's Not Just Commerce, It's Community": Erotic Media and the Feminist Sex-Toy Store Revolution
- Part III. Practices and Participation in Media Retail Communities
- Chapter 11. Comic Book Stores as Sites of Struggle
- Chapter 12. From Dealers' Room to Exhibit Hall: Comic Retailing and the San Diego Comic-Con
- Chapter 13. The Changing Scales of Diasporic Media Retail
- Chapter 14. Delivering Media: The Convenience Store as Media Mix Hub
- Chapter 15. Retail Wizardry: Constructing Media Fantasies from the Point of Sale
- Index
- Notes on Contributors
