
Discourse In and Through the Media
Description
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Content
- Intro
- Table of Contents
- Preface
- Discourse In and Through the Media
- Section I: New Media and New Multimodal Environments for Knowledge Dissemination
- A Digital Mob in the Ivory Tower?
- Exploring the Hypermodal Communication of Academic Knowledge beyond Generic Structures
- Section II: Disseminating Scholarly Knowledge
- Talking Science
- Comparison as a Mode if Re-Conceptualization in Popularization
- "These Data Support the Provocative View That..."
- Section III: Knowledge Dissemination from Institutions to Lay Audience
- Public Apologies and Media Evaluations
- Facebook.com/WhiteHouse
- Digital Vividness
- Section IV: New Media in Corporate Communication
- Social Media in Corporate Communication
- From Corporate Websites to Consumer Blogs
- Section V: Empowering the Audience
- "I'm Not an Expert"
- Knowledge Dissemination Online
- From Usage Guides to Wikipedia
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