Design, Visual Communication and Branding
1st Edition
Published on 17. February 2022
195 pages
978-1-5275-8055-8 (ISBN)
Description
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
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Daniel Raposo
Design, Visual Communication and Branding
Book
02/2022
Cambridge Scholars Publishing
€93.03
Shipment within 15-20 days
Content
- Intro
- Table of Contents
- Preface
- Introduction
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
