
English Media Texts - Past and Present
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Content
- ENGLISH MEDIA TEXTS - PAST AND PRESENT
- Editorial page
- Title page
- LCC data
- Table of Contents
- Introduction
- Part 1. News, Headlines, Advertisements: How Newspapers Developed
- 1. ZEN: Preparing the Zurich English Newspaper Corpus1
- 2. Pamphlets and Early Newspapers
- 3. The Emergence and Development of Headlines in British Newspapers
- 4. Women and Headline-Policy in German and English Local Daily Newspapers
- 5. Two Hundred Years of Advertising in The Times
- 6. "Look how Sexist our Advert is!"
- Part 2. The Genres of Present-day Newspapers: A Critical View
- 7. Newspaper Genres and Newspaper English
- 8. From Genre to Sentence: The Leading Article and its Linguistic Realization
- 9. News Stories and News Events
- 10. Kenneth Starr and Us
- Part 3. The Challenge of Television
- 11. Towards an Analysis of Interpersonal Meaning in Daytime Talk Shows
- 12. Verbal Turn-Taking and Picture Turn-Taking in TV Interviews
- 13. Multilingualism and the Modes of TV Advertising
- Index
- The PRAGMATICS AND BEYOND NEW SERIES
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