The Role of Design in International Competitiveness
Published on 10. January 2018
394 pages
978-1-351-24803-7 (ISBN)
Description
Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book's many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
8,36 MB
ISBN-13
978-1-351-24803-7 (9781351248037)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
D.O. Ughanwa | M.J. Baker
The Role of Design in International Competitiveness
Book
11/2019
1st Edition
Routledge
€47.27
Shipment within 15-20 days
D.O. Ughanwa | M.J. Baker
The Role of Design in International Competitiveness
Book
01/2018
1st Edition
Routledge
€119.19
Shipment within 15-20 days
Content
1. The British Disease: An Examination of Factors Underlying the Decline in British Competitiveness in World Markets 2. Price and Value 3. Taking Stock 4. The Characteristics of Commercially Successful Firms 5. Sharpening the Competitive Edge 6. Design: Meaning and Application 7. Improving Competitiveness Through Design Management 8. A Model of the Role of Design in International Competitiveness
