
Media Today
Description
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The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms and streaming, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television and video streaming, and video game industries. This new edition includes critical expanded coverage of social media economies, cross-border media issues, the rise of "news" influencers and subscription platforms, and the growing use of predictive and generative artificial intelligence, as well as brand-new case studies and updated figures, tables, and pedagogy, including key terms and further activities.
Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book well suited to the classroom.
The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual.
Reviews / Votes
"Well crafted, detailed, and accessible to both majors and non-majors alike, Turow has created a text worthy of any and all introductory mass media courses."Anthony G. Aggimenti, Senior Lecturer of Media Studies, Mercy University, USA
"Media Today continues to provide unparalleled breadth in its focus on all the media platforms and industries that are part of the contemporary media landscape. And it remains the go-to source for up-to-date, seismic shifts in how media content is developed, distributed, and consumed by audiences in the 21st century."
Glenn Cummings, Professor of Journalism & Creative Media Industries, Texas Tech University, USA
"Joe Turow's Media Today balances explanations of the foundations of how media operate and recent trends and changes in those media. The updated ninth edition explains in understandable and engaging ways how media are structured, their history, terminology, and current challenges, and why this is relevant to our lives."
Matthew P. McAllister, Professor of Media Studies, Penn State University, USA
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Other editions
Additional editions


Previous edition

Person
Content
Preface
How to Use This Book
Acknowledgments
To the Student
Part I
The Nature and Business of Media
1 Understanding Mass Media, Convergence, and the Importance of Media Literacy
2 Making Sense of Research on Media Effects and Media Culture
3 The Business of Media
4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications
5 Controls on Media Content: Government Regulation, Self-Regulation, and Ethics
Part II
The Media Industries
Preface: The Forces Driving Convergence in Media Industries
6 The Internet Industry
7 The Book Industry
8 The News Industry
9 The "Magazine Media" Industry
10 The Recorded Music Industry
11 The Audio Industry
12 The Movie Industry
13 The Television and Video Streaming Industry
14 The Video Game Industry
Epilogue
Notes
Index
System requirements
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