
Typography, Referenced
Description
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In these pages, you'll find:
-Thousands of illustrated examples of contemporary usage in design
-Historical developments from Greek lapidary letters to the movie Helvetica
-Landmark designs turning single letters into typefaces
-Definitions of essential type-specific language, terms, ideas, principles, and processes
-Ways technology has influenced and advanced type
-The future of type on the web, mobile devices, tablets, and beyond
In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
Reviews / Votes
"The many authors who worked on this volume-Haley (ABC's of Type), Richard Poulin (typography, Sch. of Visual Arts NY; The Language of Graphic Design), Jason Tselentis (Type Form and Function), Tony Seddon (Graphic Design for Non-Designers), Gerry Leonidas (typography, Univ. of Reading, UK), Ina Saltz (electronic design & multimedia, City Coll., CUNY), Kathryn Henderson (Online and on Paper), and Tyler Alterman-have created an attractive, informative book with an uncertain purpose. The introduction pitches the title as something between a reference and a book for casual perusal (likening it to Judy Jones and William Wilson's An Incomplete Education). A later section, ostensibly on designing with type, provides plenty of color pictures of modern applications but little textual analysis, making this section like part of a coffee-table book. However, the overall breadth of material, both conceptual and practical-including information about existing typefaces and how to work with them-and a section at the end listing schools, periodicals, conferences, museums, and websites related to typography, make it suitable as a textbook for an introductory college class on typography. Unsurprisingly, the book is also well designed. VERDICT: This title is somewhat technical for average readers, and the number of authors leads to uneven writing. Still, high school seniors and college students beginning their path toward careers as graphic designers or commercial artists will find this guide invaluable." - Library Journal "Typography Referenced is a beautifully illustrated and superbly designed compendium of typographic history, language, and practice. The authors, who are among the most respected typographers in the field, have produced a book that is both exhaustive and authoritative. Not quite a textbook and not quite a reference book, it is best suited for colleges with a graphic design or typography program. Since the chapters are written individually by the different authors, some differences in writing style are evident; nevertheless, when Allan Haley, Richard Poulin, and Gerry Leonidas are among the authors of a book about fonts and typography, readers will not be disappointed. These leading authorities in the field teach at several of the outstanding design education institutions in the world. The result is a book that will be fascinating for working practitioners, students, and people looking for answers to technical questions. Though not specifically a reference work, this volume will serve admirably in this role for anyone interested in the arcana of typography. Chapters on type classification, type history, foundries, fonts, type designers, terminology, and the various letterforms that make up alphabets are beautifully presented. The book ends with very useful appendixes that offer information on publications, organizations, schools, conferences, films, and museums devoted to typography. This valuable work will be helpful to readers for decades to come." - R.M. Labuz, Mohawk Valley Community CollegeMore details
Other editions
Additional editions
Persons
Allan Haley is Director of Words & Letters at Monotype Imaging, based in Woburn, Massachusetts. He is responsible for strategic planning and creative implementation of just about everything related to typeface designs, and editorial content for the company's type libraries and websites.
Richard Poulin is co-founder, design director, and a principal of Poulin + Morris Inc. (www.poulinmorris.com), an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications, including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA. He is the author of Design School Type (Rockport Publishers, 2017) and Design School Layout (Rockport Publishers, 2018). He lives in New York City.Tony Seddon's longstanding career as a graphic designer has taken him from his native Cornwall, via London and several publishing companies, to East Sussex where he now works as a freelance designer and writer. He has authored and co-authored multiple books, including Graphic Design for Non-designers; Art Directing Projects for Print; and Thou Shall Not Use Comic Sans. Visit him online at http://www.tonyseddon.com.
Gerry Leonidas is a Senior Lecturer in Typography at the University of Reading, UK. He teaches typographic design and typeface design at under- and postgraduate levels.Ina Saltz is an art director, designer, and author of numerous articles on design and typography. She is the author of Typography Essentials by Rockport Publishers. She lives in New York City.
Ina Saltz is an art director, designer, writer, photographer, and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. She has written more than 50 articles on design and typography, contributed to 5 books by Steven Heller, and authored 15 essays for Phaidon's Archive of Graphic Design. She currently teaches classes on the business website Lynda.com. Ina served as the Design Director at Time magazine (International Editions), Worth magazine, Golf magazine, and others. Ina frequently lectures on topics related to magazine design and typography and has chaired, co-chaired, and judged numerous design and typography competitions. She is a two-term board member of the Type Directors Club. Ina is the author of the Body Type series of books on typographic tattoos, as well as Typography Essentials: 100 Design Principles for Working with Type. She is a co-author of Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography, named one of the best reference books of 2012 across all subject matter by the American Library Association.
Kathryn Henderson is a writer, editor, and designer interested in the convergence between design and pop culture. Currently, you can find her at Pentagram Design obsessing over new design work and assisting with daily communications as deputy editor of Content Development for www.pentagram.com. She resides in Brooklyn, NY.
Tyler Alterman is a fourth-year student in The City University of New York's Macaulay Honors College studying creative behavior change. His obsessions include the science of persuasion, cognitive neuroscience, graphic design, cinnamon pita chips, and any fine type with high contrast, ball terminals, or geometric forms. He lives in New York City.
Content
- Cover
- Title
- Contents
- Introduction
- Type History and Timeline
- Type Design and Development
- Type Classification and Identification
- Type Designers
- Type Foundries
- Typefaces and Specimens
- Typographic Principles
- Contemporary Usage: Designing with Type
- Typography Terminology and Language
- Type Management
- Type-Specific Resources
- Schools of Typography
- Type-Specific Publications
- Type-Specific Organizations
- Type-Specific Conferences and Events
- Type-Specific Films and Documentaries
- Type-Specific Institutions and Collections
- Blogs, Links, and Online Resources
- Bibliography
- About the Authors
- Contributors
- Image Credits
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Y
- Z
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File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
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