Innovation Management and New Product Development
7th Edition
Published on 21. December 2020
570 pages
978-1-292-25154-7 (ISBN)
Description
Explore key concepts of managing innovation and engage with latest developments in the field
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world's learning company.
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world's learning company.
More details
Edition
7th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-292-25154-7 (9781292251547)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
12/2020
7th Edition
Pearson Education Limited
€81.49
Shipment within 10-20 days
Person
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited andis published in many journals including Research Policy, R&D Management,Technovation, International Journal of Innovation Management and Marketing Management.
Content
Preface
Acknowledgements
Plan of the book
Part 1 Innovation management
1. Innovation management: an introduction
2. National systems of innovation and entrepreneurship
3. Public sector innovation
4. Managing innovation within firms
5. Operations and process innovation
Part 2 Turning technology intobusiness
6. Managing intellectual property
7. Managing organisational knowledge
8. Strategic alliances and networks
9. Management of research and development
10. Open innovation and technology transfer
Part 3 New product development
1. Business models
2. Market adoption and technologydiffusion
3. New product development
4. Market research and its influence onnew product development
5. Managingthe new product development process
Index
Acknowledgements
Plan of the book
Part 1 Innovation management
1. Innovation management: an introduction
2. National systems of innovation and entrepreneurship
3. Public sector innovation
4. Managing innovation within firms
5. Operations and process innovation
Part 2 Turning technology intobusiness
6. Managing intellectual property
7. Managing organisational knowledge
8. Strategic alliances and networks
9. Management of research and development
10. Open innovation and technology transfer
Part 3 New product development
1. Business models
2. Market adoption and technologydiffusion
3. New product development
4. Market research and its influence onnew product development
5. Managingthe new product development process
Index
