Realizing Business Model Innovation
A Strategic Approach for Business Unit Managers
1st Edition
Published on 6. February 2014
XVII, 184 pages
978-3-658-05094-8 (ISBN)
Description
Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
More details
Series
Language
English
Place of publication
Wiesbaden
Germany
Publishing group
Springer Fachmedien Wiesbaden GmbH
Target group
Professional and scholarly
Illustrations
XVII, 184 p. 28 illus.
File size
1,55 MB
ISBN-13
978-3-658-05094-8 (9783658050948)
DOI
10.1007/978-3-658-05094-8
Schweitzer Classification
Other editions
Additional editions
Book
02/2014
Springer Gabler
€53.49
Shipment within 10-15 days
Person
Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.
Content
Definition of business model innovation in established firms.- Placing business model innovation into the arena of corporate entrepreneurship.- A conceptual business model innovation process model.- Business model innovation management practices for business unit managers.
