Go-To Expert, The
How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business
1st Edition
Published on 1. April 2014
304 pages
978-1-292-01492-0 (ISBN)
Description
The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.
Discover:
Simple steps to build your profile
How to market and sell yourself with ease and confidence
Techniques to make your clients come to you
The full text downloaded to your computer
With eBooks you can:
search for key concepts, words and phrases
make highlights and notes as you study
share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Discover:
Simple steps to build your profile
How to market and sell yourself with ease and confidence
Techniques to make your clients come to you
The full text downloaded to your computer
With eBooks you can:
search for key concepts, words and phrases
make highlights and notes as you study
share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
More details
Edition
1. Auflage
Language
English
Place of publication
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-292-01492-0 (9781292014920)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Heather Townsend | Jon Baker
Go-To Expert, The
How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business
Book
02/2014
1st Edition
FT Publishing International
€32.49
Shipment within 10-20 days
Persons
Heather Townsend helps professionals become the Go-To-Expert. She is the author of The FT Guide To Business Networking and a high profile member of the professional services industry. Heather has worked with over 300 partners, coached, trained and mentored over 2000 professionals at every level of the UK's most ambitious professional practices. She is a regular speaker and writer for the trade press.
Jon Baker has 25 years experience of managing, training & coaching in business. He is an in demand speaker, social media and sales trainer (Jon is a member of the professional speaker's association). In the last 7 years he has coached hundreds of Business owners, helping to grow their firms by more than 63%. He has also had blue chip clients; including BP, Total, and Feel Good Drinks.
Jon Baker has 25 years experience of managing, training & coaching in business. He is an in demand speaker, social media and sales trainer (Jon is a member of the professional speaker's association). In the last 7 years he has coached hundreds of Business owners, helping to grow their firms by more than 63%. He has also had blue chip clients; including BP, Total, and Feel Good Drinks.
Content
Part 1: Determining what your thing is
Chapter 1: Why do you want to become the Go-To-Expert?
Chapter 2: What is going to be your thing?
Part 2: Packaging your brand
Chapter 3: How to make your services irresistible to clients
Chapter 4: How to craft the right impression
Chapter 5: How to use your content to reinforce your expertise
Part 3: How to build your visibility and profile to generate high-quality, warm leads
Chapter 6: Networking your way to success
Chapter 7: Publishing your way to success
Chapter 8: Speaking your way to success
Chapter 9: Using PR to open doors
Chapter 10: Successful seminar selling
Part 4: Turning leads into clients
Chapter 11: Managing your sales pipeline
Chapter 12: Honing your selling skills
Part 5: The business of your brand
Chapter 13: Curing the growing pains
Chapter 14: How to build your team
Chapter 15: How to keep your knowledge fresh
Chapter 16: Building your plan and making it happen
Index
Chapter 1: Why do you want to become the Go-To-Expert?
Chapter 2: What is going to be your thing?
Part 2: Packaging your brand
Chapter 3: How to make your services irresistible to clients
Chapter 4: How to craft the right impression
Chapter 5: How to use your content to reinforce your expertise
Part 3: How to build your visibility and profile to generate high-quality, warm leads
Chapter 6: Networking your way to success
Chapter 7: Publishing your way to success
Chapter 8: Speaking your way to success
Chapter 9: Using PR to open doors
Chapter 10: Successful seminar selling
Part 4: Turning leads into clients
Chapter 11: Managing your sales pipeline
Chapter 12: Honing your selling skills
Part 5: The business of your brand
Chapter 13: Curing the growing pains
Chapter 14: How to build your team
Chapter 15: How to keep your knowledge fresh
Chapter 16: Building your plan and making it happen
Index
