Small Business, Big Vision
Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
Published on 2. August 2011
256 pages
978-1-118-09860-8 (ISBN)
Description
Lessons in applying passion and perseverance from prominententrepreneurs
In the world of entrepreneurship, your vision solidifies yourresolve when things get tough, and it reminds you why you went intobusiness in the first place. Authors, brothers, and serialentrepreneurs, Matthew and Adam Toren have compiled a wealth ofvaluable information on the passionate and pragmatic realities ofstarting your own business. They've also gathered insights fromsome of the world's most successful entrepreneurs. This bookdelivers the information that both established and buddingentrepreneurs need, explains how to implement that information, andvalidates each lesson with real-world examples.
Small Business, Big Vision provides inspiration andpractical advice on everything from creating a one-page businessplan to setting up an advisory board, and also delivers a call tosocial entrepreneurship and sustainable business practices. Thispowerful book:
* Offers instruction in whether and how to seek investors
* Outlines the pros and cons of hiring employees and providesguidance on how to find the best outsourced workers
* Presents a comprehensive action plan for effective social mediamarketing
* Explains how to build an information empire and become anexpert
Small Business, Big Vision proves that with a flexiblemindset, practical skills, and the passion to keep pushing forward,entrepreneurs can find success, even in today's ever-changingbusiness landscape.
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Matthew Toren | Adam Toren
Small Business, Big Vision
Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
Book
09/2011
Wiley
€19.00
Shipment within 15-20 days
Persons
MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded YoungEntrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.SmallBusinessBigVision.com.
Content
Foreword Gary Whitehill xi
Preface xvii
Acknowledgments xxi
Permissions xxii
Introduction 1
Why You Need This Book and Why You Need a Big Vision 1
Our Story 3
Chapter 1 The Importance of Having BIG Vision 9
Entrepreneurial Profile: Dan Schawbel of Millennial Branding,LLC 13
Fuel Your Fire with Passion and Perseverance 16
Entrepreneurial Profile: Siamak Taghaddos and David Hauser ofGrasshopper Group 22
Chapter 2 Rethinking Your Business Plan 25
The One-Page Business Plan 29
Entrepreneurial Profile: Brent Oxley of HostGator.com 35
The Finance-Centered Plan 38
Entrepreneurial Profile: Brock Blake of FundingUniverse 46
Chapter 3 Investors Out--Collaborators In! 51
Investors: A Question of Need versus Want 54
Entrepreneurial Profile: Gabriel Shaoolian of Blue FountainMedia 58
When Your Needs Call for Investors 62
Collaboration Is Key 63
An Advisory Board as a Replacement for Investors 65
Entrepreneurial Profile: Anita Campbell of Small Business Trendsand BizSugar.com 69
Chapter 4 Hiring Employees: The Good, the Bad, and theAlternatives 77
The Magic of Leveraging Your Time 79
The Downside of Hiring Employees 80
Entrepreneurial Profile: Ali Brown of Ali International 83
The Best of Both Worlds 89
How to Find the Best Outsourced Workers 94
Entrepreneurial Profile: Daven Michaels of 123Employee.com96
Chapter 5 Laser-Sighted Marketing through Social Media 101
The Magic of Social Media Marketing 106
Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV108
Four Keys to Social Media Marketing Success 111
Entrepreneurial Profile: Mike Roberts of SpyFu.com 123
Chapter 6 From Entrepreneur to Icon: Achieving Expert Status129
Embracing Your Expertise 132
Building Your Information Empire 133
Entrepreneurial Profile: Shama Hyder Kabani of The Marketing ZenGroup 139
Chapter 7 The Socially Responsible Entrepreneur: It's NotAlways about You 143
Social Entrepreneurship Is True Entrepreneurship 146
Entrepreneurial Profile: Adam Braun of Pencils of Promise148
Sustainability Is the New Bottom Line 151
Entrepreneurial Profile: Scott Harrison of charity: water155
Chapter 8 Pulling a 180: The Business Turnaround 159
Flexibility Allows for Transformation 162
Entrepreneurial Profile: Matt Mickiewicz of SitePoint and99designs 167
What to Do Before You Give Up 171
Entrepreneurial Profile: Mike Michalowicz of The Toilet PaperEntrepreneur 177
Afterword 183
Resources 187
Epigraph Sources 195
Index 197
