Daring to Run
Description
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Person
John S. Tonello worked as a newspaper reporter and editor, a web developer and IT director, and a marketer in the communications and tech industries. In 2005, Tonello ran a long-shot campaign for mayor of Elmira, New York, and served two terms in office. He is author of The Bruxism Proxy: A Brief History of the Weird Battle Raging Inside, about his battle with ulcerative colitis, and Practical Linux DevOps: Building a Linux Lab for Modern Software Development, about using Linux and modern software development. He lives in Matthews, North Carolina.
Content
Prologue
1. Deciding to Run
2. Councilman vs. Mayor
3. Wooing the Party
4. Announcement Days
5. Getting on the Ballot
6. Campaign Materials and Creating a Brand
7. Making Friends and Raising Cash
8. Lead-up to the Primary
9. Primary Day
10. Getting the Party On Board
11. Switching Gears: Facing the Republican
12. The Marathon Takes Its Toll
13. Lead-up to Election Day
14. Election Day
15. Early Days
Epilogue
Index
