
What Is Fifa For?
Description
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Football is the world's most popular sport and truly a global phenomenon. As a result, it attracts huge sums of money from its advertisers, sponsors and broadcasters, including FIFA, the sport's international governing body. So, given its decidedly chequered history, the question of what FIFA is for is crucial to the game's future.
Examining the organisation's successes such as the explosion of interest in the women's game, alongside its failures and continuing crises over corruption and ethics, Alan Tomlinson asks: what will it take for FIFA to truly live up to its own mission of integrity, fair play and accessibility?
Reviews / Votes
"FIFA sets the rules of the game but, in today's commercialised environment, it does much more besides. This book asks: should it?" Stephen Weatherill, University of Oxford "I have been reading Alan Tomlinson for over twenty years. This new work is well-researched, insightful and a testimony to the troubles that unfortunately still exist in sport today." Steven Berryman, sports corruption investigatorMore details
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Additional editions

Person
Content
2 . FIFA and the Making of the Modern Game
3 . FIFA and its Members
4 . FIFA and its Commercial Partners
5 . 'Good-looking Governance': Investigating Corruption
6 . FIFA and the Americas
7 . FIFA in Africa and Asia: Challenges and Constraints
8. FIFA and the Women's Game
9. A Law unto Itself?
10. Conclusion
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File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
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