Mixed Messages
Youth Magazine Discourse and Sociocultural Shifts in «Salut les copains» (1962-1976)
250th Edition
Published on 7. March 2011
X, 193 pages
978-3-0353-0022-2 (ISBN)
Description
While popular music and the mass media in France are firmly established areas of enquiry, there have been relatively few academic studies of the youth and popular music press. This book focuses on Salut les copains (Hi Buddies/Mates) (1962-76), which achieved a circulation of a million copies within its first year, at its peak sold around twice as many magazines as its nearest competitors, and has now become synonymous with the development of youth culture in 1960s France. In the few existing accounts of Salut les copains cultural commentators have tended to view the magazine as a neutral, apolitical vehicle for French yé-yé pop stars. However, this full-length study reveals how written texts in Salut les copains (editorial, letters and advertising) both supported and challenged dominant ideologies concerning culture, the nation, youth and gender during the turbulent 1960s and 1970s.
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Christopher Tinker
Mixed Messages
Youth Magazine Discourse and Sociocultural Shifts in «Salut les copains» (1962-1976)
Book
10/2010
1st Edition
Peter Lang Verlag
€64.80
Shipment within 10-15 days
Person
Chris Tinker is Reader in French at Heriot-Watt University, Edinburgh. He has published on French popular culture during the 1960s and 1970s, particularly chanson and the youth media, and is author of Georges Brassens and Jacques Brel: Personal and Social Narratives in Post-war Chanson (2005).
Content
Contents: Culture and Popular Music - The High/Popular Distinction - Generic Divisions - Popular Music - Commercialism - Technological Progress - State Broadcasting - The Nation: The Unitary Norm? - France's Others - Racialization - Exoticization: the Developing World - Ambivalence: Britain and the USA - Anti-Racism - Cultural Exchange - Unitary or Plural Youth? - Rejecting 'Youth-as-trouble' - Ordering Youth - Gender Stereotypes - Heteronormativity.
