Technological Innovation
Generating Economic Results
2nd Edition
Published on 23. August 2016
432 pages
978-1-78635-237-8 (ISBN)
Description
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
More details
Series
Edition
2nd New edition
Language
English
Place of publication
Bingley
United Kingdom
Publishing group
Emerald Publishing Limited
Target group
Professional and scholarly
College/higher education
Edition type
New edition
File size
2,18 MB
ISBN-13
978-1-78635-237-8 (9781786352378)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
08/2016
2nd Edition
Emerald Group Publishing Limited
€215.90
Shipment within 10-20 days
Previous edition
E-Book
02/2008
1st Edition
Emerald Publishing Limited
€102.99
Available for download
Persons
Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA
Content
Introduction - Marie C. Thursby
SECTION I: THE FUNDAMENTALS OF TECHNOLOGY COMMERCIALIZATION
1. Appropriability Strategies to Capture Value from Innovation - Marco Ceccagnoli and Frank T. Rothaermel
2. Identifying and Evaluating Market Opportunities - Marie C. Thursby and Margi Berbari
3. the Benefits and Liabilities of Multidisciplinary Commercialization Teams: How Professional Composition and Social Networks Influence Team Processes - Jill Perry-Smith and Leslie Vincent
SECTION II: LEGAL AND REGULATORY ENVIRONMENTS
4. Introduction to Legal Means for Protecting Intellectual Property - Anne M. Rector, Bunny Sandefur, Marco Ceccagnoli, Meadow Clendenin and Louise Hallenborg
5. The America Invents Act: A New Patent System for the 21st Century - Timothy R. Holbrook
6. Intellectual Property and Technology Startups: What Entrepreneurs Tell Us - Stuart J. H. Graham and Ted S. Sichelman
7. FDA Regulatory Approval Process for Medical Products - William H. Kitchens
SECTION III: ENTREPRENEURIAL STRATEGIES
8. Competitive Advantage in Technology Intensive Industries - Frank T. Rothaermel
9. Marketing Strategies for Commercialization of New Technologies - Leslie Vincent
10. Commercialization Strategies: Cooperation Versus Competition - Briana Sell Stenard, Marie C. Thursby and Anne Fuller
SECTION IV: ENTREPRENEURIAL FINANCE
11. Valuing Early Stage Technology Firms - Michael Blake
12. Term Sheets: Valuing Investments in Emerging Technology Companies - Michael Blake
13. Licensing Inventions from Entrepreneurial Universities: the Context of Bayh-Dole - Anne M. Rector and Marie C. Thursby
SECTION I: THE FUNDAMENTALS OF TECHNOLOGY COMMERCIALIZATION
1. Appropriability Strategies to Capture Value from Innovation - Marco Ceccagnoli and Frank T. Rothaermel
2. Identifying and Evaluating Market Opportunities - Marie C. Thursby and Margi Berbari
3. the Benefits and Liabilities of Multidisciplinary Commercialization Teams: How Professional Composition and Social Networks Influence Team Processes - Jill Perry-Smith and Leslie Vincent
SECTION II: LEGAL AND REGULATORY ENVIRONMENTS
4. Introduction to Legal Means for Protecting Intellectual Property - Anne M. Rector, Bunny Sandefur, Marco Ceccagnoli, Meadow Clendenin and Louise Hallenborg
5. The America Invents Act: A New Patent System for the 21st Century - Timothy R. Holbrook
6. Intellectual Property and Technology Startups: What Entrepreneurs Tell Us - Stuart J. H. Graham and Ted S. Sichelman
7. FDA Regulatory Approval Process for Medical Products - William H. Kitchens
SECTION III: ENTREPRENEURIAL STRATEGIES
8. Competitive Advantage in Technology Intensive Industries - Frank T. Rothaermel
9. Marketing Strategies for Commercialization of New Technologies - Leslie Vincent
10. Commercialization Strategies: Cooperation Versus Competition - Briana Sell Stenard, Marie C. Thursby and Anne Fuller
SECTION IV: ENTREPRENEURIAL FINANCE
11. Valuing Early Stage Technology Firms - Michael Blake
12. Term Sheets: Valuing Investments in Emerging Technology Companies - Michael Blake
13. Licensing Inventions from Entrepreneurial Universities: the Context of Bayh-Dole - Anne M. Rector and Marie C. Thursby
